O’Shaughnessy, John; Jackson O’Shaughnessy, Nicholas - In: European Journal of Marketing 36 (2002) 5/6, pp. 524-547
Marketing is commonly assumed to be responsible for the consumer society with its hedonistic lifestyle and for undermining other cultures by its materialistic stance. This, for many critics, is the dark side of consumer marketing, undermining its ethical standing. This paper considers the...