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For many companies, raising prices can result in customer defections and reduced volumes. The right strategy for … increasing prices can result in increased customer satisfaction and fewer defections. Several approaches for raising prices … allows companies to structure their prices so that customers “grow” into a price increase over time.  …
Persistent link: https://www.econbiz.de/10014844972
Purpose – This paper seeks to argue that racially discriminatory zoning in Colonial Hong Kong could have been a form of protectionism driven by economic considerations. Design/methodology/approach – This paper was based on a review of the relevant ordinances, literature, and public...
Persistent link: https://www.econbiz.de/10014971753
Purpose – This article advocates putting pricing strategy on the CEO's agenda and considers the new concept of pricing execution – the development of pricing strategy and the implementation of the strategy through a combination of leadership, management practice, and software – from the...
Persistent link: https://www.econbiz.de/10015016509