Purpose – The purpose of this article is to consider the appeal and impact of internet social networking sites and …

. Originality/value – The paper provides an introduction to a special issue that features the application of multi‐media to …

Argues for the importance of applying strategic considerations to the utilization of multimedia technologies, with … strong strategic base is essential within the development of information systems. Presents a case for the value of multimedia … technologies, then argues that a strategic approach is needed if the potential offered by multimedia training is to be realized …

internet sites. In 2000, the authors presented some suggestions on how library catalogues should change. Have librarians … bookstore and two internet search engines are analyzed. The paper reviews some of the changes and directions suggested by … web search engine and an internet bookstore cannot be compared directly because of differences in scope. But features from …

Examines the World Wide Web (WWW) ‐ a relatively new Internet service based on hypermedia, as a marketing tool …

Examines the impact of the Internet on the marketing aspects of businesses today. Looks at its future and how … businesses can use its unlimited potential to their advantage. Concludes that the Internet has many risks associated with its use …

digital media ‐ particularly Internet‐based ‐ forever change the way companies communicate? Points out that one billion people … will be connected to the Internet by the year 2000, and argues that this will affect marketing and communications as we …