Lichtenthal, J. David; Iyer, Gopalkrishnan R.; Busch, … - In: Journal of Business & Industrial Marketing 21 (2006) 7, pp. 414-421
marketing perspective on a range of scholarly and curricular issues, including: conducting research, manuscript reviewing …‐term enhancement of scholarly research productivity, and education within the marketing discipline and business school. Originality …/value – The paper provides a derivation of the implications of a business marketing perspective for the manufacture of research …