Showing 1 - 10 of 114
Purpose – The paper aims to present a very personal view of some of the socio‐economic problems and challenges faced by workers, managers and organisations in South America. It also aims to stimulate further dialogue, research and exchange of ideas with South American academics that are...
Persistent link: https://www.econbiz.de/10014701643
Purpose – The purpose of this paper is to offer the author’s view about the conceptualization of scholarly impact, and some of the challenges young Iberoamerican scholars face to have an impact. Design/methodology/approach – This is a personal account based on previous theory and the...
Persistent link: https://www.econbiz.de/10014950129
internet sites. In 2000, the authors presented some suggestions on how library catalogues should change. Have librarians … bookstore and two internet search engines are analyzed. The paper reviews some of the changes and directions suggested by … web search engine and an internet bookstore cannot be compared directly because of differences in scope. But features from …
Persistent link: https://www.econbiz.de/10014853382
This study examines the influence of demographic variables and dimensions of motivational factors of two types of consumer Web use: percentage of weekly Web surfing time spent searching for product and service‐related information and online shopping and transactions. It combines data from two...
Persistent link: https://www.econbiz.de/10014848318
Examines the World Wide Web (WWW) ‐ a relatively new Internet service based on hypermedia, as a marketing tool …
Persistent link: https://www.econbiz.de/10014849141
Examines the impact of the Internet on the marketing aspects of businesses today. Looks at its future and how … businesses can use its unlimited potential to their advantage. Concludes that the Internet has many risks associated with its use …
Persistent link: https://www.econbiz.de/10014849148
digital media ‐ particularly Internet‐based ‐ forever change the way companies communicate? Points out that one billion people … will be connected to the Internet by the year 2000, and argues that this will affect marketing and communications as we …
Persistent link: https://www.econbiz.de/10014849150
Purpose – The purpose of this paper is to propose a more extensive and overt use of emotion in building popular support for the EU. Design/methodology/approach – The approach takes the form of identifying and analyzing historical and modern evidence for the uses of emotion by organizations...
Persistent link: https://www.econbiz.de/10014850900
Purpose – Taken individually, powerful storms of change such as globalization, the democratization of governments and economies, and the mass digitization of information and commerce, each provide established companies with unique opportunities and emerging threats. However as these storms...
Persistent link: https://www.econbiz.de/10014845085
Purpose – Most investors and business leaders understand that the internet has created a few high‐profile success but … expectations for the transformational potential of internet‐based commerce, and have cut back investments accordingly. In this … column, Stuart Jackson makes the observation that while many internet start‐ups have crashed, most of the biggest e …
Persistent link: https://www.econbiz.de/10014845196