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Getting to clarity: new ways to think about strategy
Dobni, C. Brooke; Klassen, Mark; Sands, Drummond - In: Journal of Business Strategy 37 (2016) 5, pp. 12-21
clarity framework to their existing strategic processes. By doing so, they can re-assess strategy and optimize their actions … perspective and opinion on strategy using familiar examples to executives. The clarity strategy framework provides executives with …
Persistent link: https://www.econbiz.de/10014847218
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Communication managers as strategists? Can they make the grade?
Simcic Brønn, Peggy - In: Journal of Communication Management 5 (2001) 4, pp. 313-326
When discussing the role of executives in public relations and their involvement in decision making, much research has focused on the dichotomous roles of technician and manager. From this it is concluded that an executive’s input into an organisation’s strategic decision making depends on...
Persistent link: https://www.econbiz.de/10014850676
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Ethics and PR
Thomas, Harvey - In: Journal of Communication Management 6 (2002) 4, pp. 308-310
“Public relations” should be the uncomplicated concept of getting to know the people you deal with, serving them professionally and developing understanding and trust with each other. Our profession has lost a lot of its reputation over the last few years. This is partly because of the...
Persistent link: https://www.econbiz.de/10014850704
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Australia has matured from words to strategies to leadership
McLaughlin, Liz - In: Journal of Communication Management 7 (2003) 2, pp. 113-116
Practitioners need to see their future as being part of the leadership team within organisations, and therefore need to move beyond technical competencies and focus on developing leadership skills.
Persistent link: https://www.econbiz.de/10014850723
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From strategy to corporate communication strategy: A conceptualisation
Steyn, Benita - In: Journal of Communication Management 8 (2004) 2, pp. 168-183
Strategic management theory differentiates between enterprise, corporate, business, functional and operational strategy …. Corporate communication strategy is conceptualised as a functional strategy, providing focus and direction to the corporate … communication function. Acting as a framework for the communication plans developed to implement the strategy, it makes the …
Persistent link: https://www.econbiz.de/10014850754
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Much ado about IT: a response to “the corrosion of IT advantage” by Nicholas G. Carr
Vandenbosch, Betty; Lyytinen, Kalle - In: Journal of Business Strategy 25 (2004) 6, pp. 10-12
the Journal of Business Strategy , that IT has become a commodity. The thesis, write the authors, draws upon a straw man …
Persistent link: https://www.econbiz.de/10014844984
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Arts‐based learning at work: economic downturns, innovation upturns, and the eminent practicality of arts in business
Nissley, Nick - In: Journal of Business Strategy 31 (2010) 4, pp. 8-20
article directly addresses what has changed since the 2005 special edition of the Journal of Business Strategy . Of course … organization's efforts to create a culture of innovation – which is central to business strategy in the economic downturn. More …
Persistent link: https://www.econbiz.de/10014845266
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Because it's there
Marren, Patrick - In: Journal of Business Strategy 33 (2012) 3, pp. 48-50
for business strategy. Design/methodology/approach – This paper adopts an essay approach. Findings – There are at least … as expeditions; the right people need to be assigned the correct roles to make the strategy work; headquarters should … cannot normally succeed; a compelling goal makes up for a lot of shortfalls in other areas; a “failed” strategy can still be …
Persistent link: https://www.econbiz.de/10014845349
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Taking a customer‐centric view of discounting
Docters, Rob; Riley, Lisa C.; Gieskes, Martijn - In: Journal of Business Strategy 34 (2012) 1, pp. 15-20
Purpose – The aim of this paper is to describe a better decision framework for setting prices of goods and services, with particular focus on B2B goods sold through direct sales channels (although this may be applicable to many B2C markets also.) The focus is to link situations to pricing...
Persistent link: https://www.econbiz.de/10014845370
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Successful multi-channel strategy: mixing marketing and logistical issues
Jeanpert, Sophie; Paché, Gilles - In: Journal of Business Strategy 37 (2016) 2, pp. 12-19
literature review regarding multi-channel strategy to build a conceptual framework. This framework is discussed using three …
Persistent link: https://www.econbiz.de/10014847108