Jackson, Stuart E. - In: Journal of Business Strategy 31 (2010) 1, pp. 56-58
Purpose – This article describes emerging trends in the usage of new media – internet, mobile broadband, e …‐commerce, internet‐enabled entertainment, social networking and others – and outlines implications for commercial companies seeking to … – Key findings from the survey are: new media are not only for the young. In fact, internet users in the 50‐64 age …