Showing 1 - 10 of 21
Purpose – In reviewing a spectrum of practice across the 60 member firms of the Institute for the Study of Business Markets, those exhibiting an effective and efficient connection between marketing and sales appear to have three “key linkages” in common: linkages in language, linkages in...
Persistent link: https://www.econbiz.de/10014842824
integration are only partly codified and imperfectly understood. Even with respect to the techniques that are known, it's possible … the NewCo is to look and function once integration is complete, resolve political issues early, adjust the integration … integration effort throughout, focus on revenue preservation rather than revenue enhancement during the early stages, document the …
Persistent link: https://www.econbiz.de/10014845143
appropriate integration resources early and keeping them available throughout the integration process; developing and executing … detailed integration plans; and measuring, tracking, and reporting implementation progress against the integration plans. But … for any action now to be truly considered “post‐deal integration.” The situation the company now faces is “merger repair …
Persistent link: https://www.econbiz.de/10014845150
Purpose – Convergence in the life sciences and health care industries – the combining of two or more of drugs, diagnostics and devices to create an improved health care product – is leading to new opportunities for business growth and product differentiation. This report aims to examine...
Persistent link: https://www.econbiz.de/10014845161
sharing of marketing and logistical resources. This paper aims to discuss the integration of sales staff, communication and … different channels difficult and threatens marketing and logistical sharing. Practical implications The integration process is … underlines the importance of the integration process in service recovery management, particularly when a defective product must …
Persistent link: https://www.econbiz.de/10014847108
structured problem‐solving methodology. The authors strongly argue its integration with other continuous/breakthrough improvement …
Persistent link: https://www.econbiz.de/10014800501
Supply chain management is a major issue in many industries as firms realize the importance of creating an integrated relationship with their suppliers and customers. Managing the supply chain has become a way of improving competitiveness by reducing uncertainty and enhancing customer service....
Persistent link: https://www.econbiz.de/10014823595
This article reports on and compares early activity in the area of electronic business in the USA and Japan arising from the introduction of the Continuous Acquisition and Lifecycle Support (CALS) initiative developed in the USA in 1985, to improve defence procurement and operational support...
Persistent link: https://www.econbiz.de/10014823638
individual contributions. Design/methodology/approach – This paper uses a literature survey and analysis. Findings – Integration … outcome. This special issue provides an opportunity for the limitations and possibilities of integration to be explored from a … the strategies to develop integration and its evaluation. Originality/value – The special issue as a whole was designed to …
Persistent link: https://www.econbiz.de/10014872281
Purpose – The purpose of this paper is to introduce the concept of strategic integration of knowledge management (KM … ) and customer relationship management (CRM). The integration is a strategic issue that has strong ramifications in the long … levels of CRM and their core competencies. Practical implications – Although the strategic integration of knowledge …
Persistent link: https://www.econbiz.de/10014879889