Purpose – This paper aims to be a reflection on the production of The History of Marketing Thought . Design/methodology/approach – Historical review. Findings – Marketing has been largely ahistorical. Hopefully with the production of this collection, it will become less so as students and...

Purpose – The purpose of this paper is to present a selective survey of Professor Monieson's work, using the philosophy and sociology of science as a prism. Design/methodology/approach – The approach taken is a historical review. Findings – Monieson was an important figure in the...

Purpose – The purpose of this paper is to read a selection of Dixon's library collection in conjunction with his published work in an effort to make his book collection and research speak to contemporary scholars who should be exposed to Dixon's writings. Design/methodology/approach – The...

Purpose – This paper aims to use Brown and Hackley's contribution to the Journal of Historical Research in Marketing as a springboard for further discussion. It seeks to argue that we can put aside their suggestion that they intend to “stress test the contention that Cowell is Barnum...

Purpose – The purpose of this paper is to argue that the function of history in critical marketing studies centres on the issue of contextualisation. It aims to put forward the idea that historically informed critical marketing studies highlight that key institutions, actors and scholarly...

Purpose This paper reviews autobiographical accounts of thought leadership in the marketing discipline and draws out pertinent insights for senior, mid-career and junior academics alike. Design/methodology/approach This narrative is based on a close reading of the pertinent material. Findings To...