This study empirically investigates consumers’ use of five heuristics (conjunctive, disjunctive, lexicographic, linear additive, and geometric compensatory) in the consideration set formation, a critical first phase before actual choice behavior. Data were collected on the selection of beer...

Purpose – The purpose of this paper is to show that more than ever than ever, businesses need to understand the nature of different concepts of knowledge and methods for producing them. Design/methodology/approach – Utilizing the philosophy of inquiry, the extreme importance and relevance of...

Purpose – This paper aims to discuss an approach to strengthening sales and customer relationships by making it easier for customers to buy from you. Design/methodology/approach – Building on the work of Richard H. Thaler and Cass R. Sunstein in the book Nudge , the paper acknowledges the...

Purpose – The purpose of this paper is to stress the role that several defective theories or views of the world played in generating the subprime financial crisis. Design/methodology/approach – This is done by describing these views, showing that they were widely held by relevant decision...

Purpose – As one of the co‐authors of the first academic research papers published in a major accounting research journal on the subject of the balanced scorecard, the author was asked to reflect on his experiences with research in this area over the last 12 years since that first paper was...

Purpose – The purpose of this paper is to model a motor region named the mesencephalic locomotors region (MLR) which is located in the end part of the brain and first part of the spinal cord. This model will be used for a Nao soccer player humanoid robot. It consists of three main parts: High...

Purpose – The paper seeks to explain the need for inclusion of a segment on criteria for decision quality in management and leadership education and in management development programs. Design/methodology/approach – The paper provides a conceptual base for the use of criteria to achieve...

Purpose – The purpose of this paper is to discuss the applicability of investment decision‐making techniques under fuzziness. Design/methodology/approach – The paper explains how fuzzy sets can be used in investment decision making. Findings – It was found that any classical investment...

Purpose – The purpose of this paper is to develop a perspective on what is “salient” or critical to the discipline of healthcare marketing by analyzing and contrasting the consumer (or patient) perspective with the institutional (or organizational) perspective. This “salience issue” is...