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Does marketing undermine public health?
Royne, Marla B.; Levy, Marian - In: Journal of Consumer Marketing 25 (2008) 7, pp. 473-475
with public health officials to help improve public health through the marketing of healthy lifestyles. Practical … healthier lifestyles while companies maintain their profitability.  …
Persistent link: https://www.econbiz.de/10014848700
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The rise of the global small business
Priestley, Daniel - In: Strategic Direction 27 (2011) 8, pp. 3-4
people from farms to factories, the internet will move people from factories and office buildings to home offices and coffee …
Persistent link: https://www.econbiz.de/10015010632
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Implementing cloud learning in an organization: a training perspective
Ratten, Vanessa - In: Industrial and Commercial Training 44 (2012) 6, pp. 334-336
Purpose – This paper aims to assist those involved with personnel training and training management in the implementation of cloud learning in their organization. Design/methodology/approach – The paper focuses on practical examples and provides a discussion on the importance of cloud...
Persistent link: https://www.econbiz.de/10014755616
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Have we made any progress? Catalogues of the future revisited
Šauperl, Alenka; Saye, Jerry D. - In: Journal of Documentation 65 (2009) 3, pp. 500-514
internet sites. In 2000, the authors presented some suggestions on how library catalogues should change. Have librarians … bookstore and two internet search engines are analyzed. The paper reviews some of the changes and directions suggested by … web search engine and an internet bookstore cannot be compared directly because of differences in scope. But features from …
Persistent link: https://www.econbiz.de/10014853382
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Exploring motivations for consumer Web use and their implications for e‐commerce
Joines, Jessica L.; Scherer, Clifford W.; Scheufele, … - In: Journal of Consumer Marketing 20 (2003) 2, pp. 90-108
This study examines the influence of demographic variables and dimensions of motivational factors of two types of consumer Web use: percentage of weekly Web surfing time spent searching for product and service‐related information and online shopping and transactions. It combines data from two...
Persistent link: https://www.econbiz.de/10014848318
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The Internet for the rest of us: marketing on the World Wide Web
Ainscough, Thomas L. - In: Journal of Consumer Marketing 13 (1996) 2, pp. 36-47
Examines the World Wide Web (WWW) ‐ a relatively new Internet service based on hypermedia, as a marketing tool …
Persistent link: https://www.econbiz.de/10014849141
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Marketing on the Internet
Paul, Pallab - In: Journal of Consumer Marketing 13 (1996) 4, pp. 27-39
Examines the impact of the Internet on the marketing aspects of businesses today. Looks at its future and how … businesses can use its unlimited potential to their advantage. Concludes that the Internet has many risks associated with its use …
Persistent link: https://www.econbiz.de/10014849148
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Will this kill that?
Boutié, Philippe - In: Journal of Consumer Marketing 13 (1996) 4, pp. 49-57
digital media ‐ particularly Internet‐based ‐ forever change the way companies communicate? Points out that one billion people … will be connected to the Internet by the year 2000, and argues that this will affect marketing and communications as we …
Persistent link: https://www.econbiz.de/10014849150
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Integrating emotion with identity in European Union strategy
Moore, Simon - In: Journal of Communication Management 13 (2009) 4, pp. 329-342
Purpose – The purpose of this paper is to propose a more extensive and overt use of emotion in building popular support for the EU. Design/methodology/approach – The approach takes the form of identifying and analyzing historical and modern evidence for the uses of emotion by organizations...
Persistent link: https://www.econbiz.de/10014850900
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The perfect market – and strategies to survive it
Bergquist, Scott C. - In: Journal of Business Strategy 27 (2006) 2, pp. 11-20
Purpose – Taken individually, powerful storms of change such as globalization, the democratization of governments and economies, and the mass digitization of information and commerce, each provide established companies with unique opportunities and emerging threats. However as these storms...
Persistent link: https://www.econbiz.de/10014845085