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relatively weak connections. Businesses that tap into this human trait can expect increased loyalty from customers and improved … connections: leverage the strength of your core product to build consumer interest and loyalty; create mechanisms for customer …
Persistent link: https://www.econbiz.de/10014845323
Purpose – The author has previously written about the concept of “strategic market position.” Simply stated, SMP is a strategic discipline which ties together the principles of customer preference, producer economics, and corporate finance and helps companies understand when and how...
Persistent link: https://www.econbiz.de/10014845330
A learning and development program proved a cost‐effective way to attract, develop and retain graduates within AIB, Ireland’s largest financial‐services organization. Graduate retention increased by 12 percent during the two‐year program, which coincided with the height of the Celtic...
Persistent link: https://www.econbiz.de/10014751889
the findings of the research studies over the past two decades that deal with customer satisfaction, loyalty and switching … behaviors, with particular emphasis on service businesses. Findings The core issue of why satisfaction may not explain loyalty … has been examined by positing other co-predictors and moderators of loyalty such as relationship quality, price value …
Persistent link: https://www.econbiz.de/10014906278
Loyalty in the workplace has become a radically misunderstood concept. In this interview, Frederick Reichheld argues … that loyalty drives financial success ‐ especially, in today’s volatile economy. As companies face the harsh realities of … customers and growing relationships with them, the “loyalty leader” companies identified by Reichheld out‐performed their …
Persistent link: https://www.econbiz.de/10015016380
, it is refreshing to listen to Frederick F. Reichheld talk about the importance of loyalty. As a director emeritus of Bain … & Company and the author of two books on the subject, he is well placed to talk about the power of loyalty to drive a company to …
Persistent link: https://www.econbiz.de/10015009614