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Hirsch, Peter Buell - In: Journal of Business Strategy 36 (2015) 3, pp. 57-60

Purpose – This article aims to suggest some ways in which the effectiveness of critical scientific communication might …/methodology/approach – The article looks at some recent research into neuroscience and human decision-making to suggest some best practices in … effectiveness of scientific communication. …

Persistent link: https://www.econbiz.de/10014847014

Neuroscience and talent

Hills, Jan - In: Human Resource Management International Digest 20 (2012) 3, pp. 34-37

Purpose – This article aims to describe three examples of findings in neuroscience that can inform the execution of … expertise on the intersections between neuroscience and talent management. Findings – Neuroscience research explains how we can … meeting business goals. Originality/value – This article offers an insight into how neuroscience can be applied to business …

Persistent link: https://www.econbiz.de/10014752665

Talent development in the digital age: a neuroscience perspective

McFarland, Walter; Jestaz, David - In: Industrial and Commercial Training 48 (2016) 2, pp. 74-79

implications – One practical implication of future research is to better understand the link between neuroscience, talent …

Persistent link: https://www.econbiz.de/10014758587

Understanding the human at work – how neurosciences are influencing HR practices

Cheese, Peter; Hills, Jan - In: Strategic HR Review 15 (2016) 4, pp. 150-156

neuroscience on practice and thinking of human resources (HRs). Design/methodology/approach It draws on the experience, views and … insights of the authors in providing the context, some of the key insights from neuroscience relevant to the field and examples … using better understanding of human behaviour through neuroscience to drive more effective people management and development …

Persistent link: https://www.econbiz.de/10015015978

Aspiration alignment: a hidden key to competitive advantage

Maira, Arun - In: Journal of Business Strategy 26 (2005) 6, pp. 12-18

Purpose – To highlight weaknesses in typical analytical approaches to developing strategy and suggest ways of overcoming them Design/methodology/approach – Explain some typical problems by examples; analyse their causes; describe an approach to resolve them by changing the approach to...

Persistent link: https://www.econbiz.de/10014845032

The essential brand persona: storytelling and branding

Herskovitz, Stephen; Crystal, Malcolm - In: Journal of Business Strategy 31 (2010) 3, pp. 21-28

Purpose – In communicating their brands, businesses need to tell a compelling story that connects with its audiences on an emotional level. Every story requires a clearly understood central character with which people can identify and create a long‐lasting emotional bond: the brand persona....

Persistent link: https://www.econbiz.de/10014845260

Because it's there

Marren, Patrick - In: Journal of Business Strategy 33 (2012) 3, pp. 48-50

Purpose – This paper aims to examine some lessons that can be gained from the Everest reconnaissance expedition of 1921 for business strategy. Design/methodology/approach – This paper adopts an essay approach. Findings – There are at least six lessons to be drawn from the initial Royal...

Persistent link: https://www.econbiz.de/10014845349

Power plays: what Shakespeare can teach on leadership

Etzold, Veit - In: Business Strategy Series 13 (2012) 2, pp. 63-69

Purpose – This paper aims to look at Shakespearean characters and to help managers to discover their strengths and weaknesses and learn from Shakespeare, one of the best psychologists of all time. Design/methodology/approach – Six manager types according to Shakespeare are examined in this...

Persistent link: https://www.econbiz.de/10014689486

Leadership storytelling

Harris, Jack; Kim Barnes, B. - In: Industrial and Commercial Training 38 (2006) 7, pp. 350-353

leaders. Design/methodology/approach – The paper demonstrates the relevance of the skills of storytelling to the practice of … work to develop leaders can benefit from this alternative approach to leadership communication. …

Persistent link: https://www.econbiz.de/10014755271

Can stories change a culture?

Wortmann, Craig - In: Industrial and Commercial Training 40 (2008) 3, pp. 134-141

Purpose – The paper seeks to identify why we need to get past the bits and bullets – e‐mails, text messaging and PowerPoint presentations – and tell the full story. Story is the most powerful way to change a culture. By identifying with beliefs and behaviors, stories are shown as the...

Persistent link: https://www.econbiz.de/10014755361

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