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Public relations and communication management: Suitable subjects for management education?
Murray, Leo - In: Journal of Communication Management 7 (2003) 1, pp. 9-13
and suggests that more needs to be done to encourage public relations and corporate communication practitioners to take …
Persistent link: https://www.econbiz.de/10014850711
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Promoting discourse analysis as a linguistic perspective to further explore strategic management issues
Koeberlé, Pascal - In: Journal of Strategy and Management 5 (2012) 4, pp. 393-406
examine how communication and other discursive practices may impact strategy‐related outcomes. Design …
Persistent link: https://www.econbiz.de/10014906690
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Coping with the media in a crisis: succeeding where BP and Toyota have failed
Maddocks, Tom - In: Strategic Direction 29 (2013) 6, pp. 3-4
Purpose – The purpose of this paper is to address some of the media‐handling implications when a company is hit by a crisis that could affect its corporate reputation. Design/methodology/approach – The author categorises some of the types of crisis that can affect an organisation and looks...
Persistent link: https://www.econbiz.de/10015012462
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Challenges facing the EU institutions in dealing with an extended press network
Burton, Cathie - In: Journal of Communication Management 9 (2005) 3, pp. 215-222
The low turnout at the recent European elections is testimony to the political apathy invading Europe at the moment. At the same time, ten new countries, with different languages, histories and traditions have joined the EU club. Communications professionals working in Europe have no option but...
Persistent link: https://www.econbiz.de/10014850782
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From strategy to corporate communication strategy: A conceptualisation
Steyn, Benita - In: Journal of Communication Management 8 (2004) 2, pp. 168-183
. Corporate communication strategy is conceptualised as a functional strategy, providing focus and direction to the corporate … communication function. Acting as a framework for the communication plans developed to implement the strategy, it makes the … corporate communication function relevant in the strategic management process by providing the link between key strategic issues …
Persistent link: https://www.econbiz.de/10014850754
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What makes a strategy work?
In: Strategic Direction 19 (2003) 11, pp. 4-6
“It ain’t what you do, it’s the way that you do it – that’s what gets results”: words from a 1980s pop song that also happen to be sound business advice. After all, merely having a good strategy does not guarantee success. It must also be properly implemented. And with one study...
Persistent link: https://www.econbiz.de/10015009659
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Learning the lesson – Speaking up for communication as an academic discipline too important to be sidelined
Haslam, Jonathan - In: Journal of Communication Management 7 (2003) 1, pp. 14-20
Communication skills are essential business tools, as well as a prerequisite for management of global economic … organisations and effective government in complex societies. Communication underpins Western values and ensures that, through … and enterprises. In order to gain the greatest benefit from effective communication, greater emphasis needs to be placed …
Persistent link: https://www.econbiz.de/10014850712
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Ethical issues in practising public relations in Asia
Hickson, Ken - In: Journal of Communication Management 8 (2004) 4, pp. 345-353
It is a necessity in a dynamic business like communication management to relook at “ethics”, in light of the difficult …
Persistent link: https://www.econbiz.de/10014850764
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Growth through mergers and acquisitions: how it won't be a loser's game
Papadakis, Vassilis - In: Business Strategy Series 8 (2007) 1, pp. 43-50
Purpose – During the 1990s we have seen an unprecedented wave of mergers and acquisitions (M&As). Despite managerial over‐optimism, research consistently showed that 50‐75 percent of M&As fail to live up to expectations. The article, drawing from both academic evidence and accumulated...
Persistent link: https://www.econbiz.de/10014689309
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Current trends in corporate communication
Goodman, Michael B. - In: Corporate Communications: An International Journal 6 (2001) 3, pp. 117-123
Explores trends in corporate communication based on the Corporate Communication Institute Benchmark Study and on the …
Persistent link: https://www.econbiz.de/10014691513