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Sargento Foods employees show purpose and passion
In: Human Resource Management International Digest 12 (2004) 7, pp. 10-11
Around 80 percent of workers say that their first step towards improving job performance has nothing to do with the job itself, but is based on how they feel about themselves. This is a lesson that has been taken to heart by Sargento Foods Inc. which, for the last 50 years, has remained loyal to...
Persistent link: https://www.econbiz.de/10014752016
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Social media content and product co-creation: an emerging paradigm
Rathore, Ashish K.; Ilavarasan, P. Vigneswara; Dwivedi, … - In: Journal of Enterprise Information Management 29 (2016) 1, pp. 7-18
Purpose – The purpose of this paper is to conceptualise and discuss the possible insights that can be generated for product development by analysing the user-generated content available from various social media platforms. Design/methodology/approach – The paper reviews the role of user...
Persistent link: https://www.econbiz.de/10014860194
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Editorial: the changing nature of data
Baron, Steve; Russell-Bennett, Rebekah - In: Journal of Services Marketing 30 (2016) 7, pp. 673-675
Purpose The purpose of this paper it to highlight the challenges of managing and handling data for services marketers that have been brought about by the contemporary environment and emerging schools of thought. Design/methodology/approach A comparison is made between conventional data...
Persistent link: https://www.econbiz.de/10014906336
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Getting to clarity: new ways to think about strategy
Dobni, C. Brooke; Klassen, Mark; Sands, Drummond - In: Journal of Business Strategy 37 (2016) 5, pp. 12-21
clarity framework to their existing strategic processes. By doing so, they can re-assess strategy and optimize their actions … perspective and opinion on strategy using familiar examples to executives. The clarity strategy framework provides executives with …
Persistent link: https://www.econbiz.de/10014847218
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Communication managers as strategists? Can they make the grade?
Simcic Brønn, Peggy - In: Journal of Communication Management 5 (2001) 4, pp. 313-326
When discussing the role of executives in public relations and their involvement in decision making, much research has …
Persistent link: https://www.econbiz.de/10014850676
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Ethics and PR
Thomas, Harvey - In: Journal of Communication Management 6 (2002) 4, pp. 308-310
“Public relations” should be the uncomplicated concept of getting to know the people you deal with, serving them professionally and developing understanding and trust with each other. Our profession has lost a lot of its reputation over the last few years. This is partly because of the...
Persistent link: https://www.econbiz.de/10014850704
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Australia has matured from words to strategies to leadership
McLaughlin, Liz - In: Journal of Communication Management 7 (2003) 2, pp. 113-116
Practitioners need to see their future as being part of the leadership team within organisations, and therefore need to move beyond technical competencies and focus on developing leadership skills.
Persistent link: https://www.econbiz.de/10014850723
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From strategy to corporate communication strategy: A conceptualisation
Steyn, Benita - In: Journal of Communication Management 8 (2004) 2, pp. 168-183
Strategic management theory differentiates between enterprise, corporate, business, functional and operational strategy …. Corporate communication strategy is conceptualised as a functional strategy, providing focus and direction to the corporate … communication function. Acting as a framework for the communication plans developed to implement the strategy, it makes the …
Persistent link: https://www.econbiz.de/10014850754
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Much ado about IT: a response to “the corrosion of IT advantage” by Nicholas G. Carr
Vandenbosch, Betty; Lyytinen, Kalle - In: Journal of Business Strategy 25 (2004) 6, pp. 10-12
the Journal of Business Strategy , that IT has become a commodity. The thesis, write the authors, draws upon a straw man …
Persistent link: https://www.econbiz.de/10014844984
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Arts‐based learning at work: economic downturns, innovation upturns, and the eminent practicality of arts in business
Nissley, Nick - In: Journal of Business Strategy 31 (2010) 4, pp. 8-20
article directly addresses what has changed since the 2005 special edition of the Journal of Business Strategy . Of course … organization's efforts to create a culture of innovation – which is central to business strategy in the economic downturn. More …
Persistent link: https://www.econbiz.de/10014845266