The power of advertising is presumed and people behind most public service advertising campaigns see advertising itself … as the solution. An advertising campaign that aims to serve a social goal faces many pragmatic obstacles. Advertising … professionals contribute to this problem. Just because advertising sometimes can help generate consumer interest in specific brand …

advertising of prescription drugs directly to the consumer, and makes recommendations designed to assist advertisers in avoiding … of DTC advertising since 1997, when a profound change in the FDA regulations took effect. These changes permitted …, however, DTC advertising has repeatedly come under attack. A review of the literature, changing law, and other factors …

Purpose – In all mass media advertising, the increasing advertising to editorial ratio is causing audience inattention … and consumer complaints. The usual solutions are more creative advertising or better hiding of the messages within the … advertising. Findings – More effective advertising would mean that there would be less of it. Originality/value – Abuse of …

Purpose – The purpose of this article is to revisit the concept of subliminal advertising as a response to August … Bullock's recent book The Secret Sales Pitch: An Overview of Subliminal Advertising . Design/methodology/approach – Citing … published research and using Bullock's own words, this article refutes Bullocks viewpoint of subliminal advertising. Findings …

Purpose – The purpose of this article is to examine US cinema audiences' reactions to advertising. Cinema advertising …/methodology/approach – Historical observations on the origins and growth of cinema advertising in the USA, coupled with notes on the overall decline of … the cinema viewing experience. Findings – Cinema advertising swiftly grew from “underused” to commonplace in the early …