Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places...

Purpose The purpose of this paper is to look into how effective new learning methods are in today’s workforce. The traditional learning styles are no longer optimal; it is important that companies look ahead and adapt to new training styles. Design/methodology/approach The team at Braidio has...

Purpose This viewpoint paper aims to explore the adoption of artificial intelligence (AI) in personalized learning for employees and its potential, challenges and ethical consideration to transform the landscape of employee’s performance improvement. Design/methodology/approach A review of...

Purpose The purpose of the paper is to highlight the area on how can we bridge the skills gap in post-coronavirus Britain through role-relevant qualifications. Design/methodology/approach The paper draws on the author’s personal observations and opinions learned through experience in the...

Purpose The purpose of this paper is to examine the extraordinary reputational challenge for brands in social media in an era of heightened political and cultural polarization. In a time when the tension between liberal and conservative consumers has grown significantly, brands are being...

Purpose The commentary paper aims to delve into how social media are being used by chief marketing officers (CMOs) and shows that while many in business-to-customer have understood how to use social media already, their CMO counterparts in business-to-business (B2B) have not made up their minds....

Purpose – The purpose of this paper is to examine how the sudden emergence of official government voices using social media as their first platform for communication creates new opportunities to understand how those voices are influenced and by whom. Design/methodology/approach – The article...

Purpose This paper aims to identify the characteristics of enduring audience engagement through social media. Design/methodology/approach The approach is to examine recent examples of successful social media practices to identify common characteristics. Findings The most common characteristics...

Purpose – The purpose of this paper is to determine whether there are some specific practices that communications professionals should follow in creating influence in a world in which people increasingly get their news via Facebook and other social media. Design/methodology/approach – The...

Purpose – The purpose of this paper is to conceptualise and discuss the possible insights that can be generated for product development by analysing the user-generated content available from various social media platforms. Design/methodology/approach – The paper reviews the role of user...