recommendations for website owners based on kids’ online preferences and suggests how brand owners can build customer loyalty online … individual company strategies, and mentions areas of concerns, such as data privacy online. Findings – The Internet is an …/value – The paper is of interest to any brand owners who want to improve their website’s appeal to young consumers. It also offers …

internet sites. In 2000, the authors presented some suggestions on how library catalogues should change. Have librarians … bookstore and two internet search engines are analyzed. The paper reviews some of the changes and directions suggested by … web search engine and an internet bookstore cannot be compared directly because of differences in scope. But features from …

Examines the World Wide Web (WWW) ‐ a relatively new Internet service based on hypermedia, as a marketing tool …

Examines the impact of the Internet on the marketing aspects of businesses today. Looks at its future and how … businesses can use its unlimited potential to their advantage. Concludes that the Internet has many risks associated with its use …

digital media ‐ particularly Internet‐based ‐ forever change the way companies communicate? Points out that one billion people … will be connected to the Internet by the year 2000, and argues that this will affect marketing and communications as we …