students as customers, such as university administrators' day‐to‐day goals driven by concerns of complaint avoidance, students … “voting with their feet” for popular courses or the evaluation of teaching by use of students' evaluations of faculty, actual … students every year. In turn, the faculty who rely on these aids can become very popular with students. However, marketing to …

marketing schools. Considers that certain schools that are unable to attract top students are tempted to misplace marketing by … students now view graduation as job certification, not as a mark of education.  …

times. The model is presented: students as dependent, interested, involved and/or self‐directed related to teachers as … appropriate interactions according to the model. Findings – Although there are some good professors and good students, who …, and the pace of adapting to the system of the others (new students or young assistants) is too fast. Originality …

theory taught to a range of students from their fourth year of study through to the doctoral level. Design … experience. Findings – Studying the history of marketing theory has considerable value for able and engaged students, especially … those wishing to proceed to masters or doctoral level study. Students who are exposed to the history of marketing thought …

perspective of students, business schools and the media. Design/methodology/approach – The paper analyses the rankings given to …

Purpose – The purpose of this paper is to explore the viewpoint that college students serve the same function as … between the process of students learning through higher education and the process of customers buying a consumer good …. Findings – This paper recommends that while similarities exist between students and consumers, a more robust view should be …

observations to present a commentary on Professor Hunt's style of work and his approach to mentoring doctoral students and …

contributing to SC programmes at schools and universities. By guest lecturing they can “light the fire” in students about how … exciting the field and practice are and how much potential there is in considering a career in SC management. Students on SC …

publishing, particularly in the online environment. Findings – Plagiarism has been common among generations of students in …