Showing 1 - 10 of 150
Communication ethics, this paper argues, is a discipline ready for application to communication management and is …, communication ethics offers managers a means to face unpredictable futures with greater certainty and purpose. This paper outlines … information technology. Positioned independently from the professional bodies of communication, an interdisciplinary ethics offers …
Persistent link: https://www.econbiz.de/10014850744
Purpose – To illustrate that potential donors often can have difficulty in determining how to give to libraries and offer solutions that libraries can employ to eliminate those barriers. Design/methodology/approach – Uses real‐life examples to illustrate various ways donors can give to...
Persistent link: https://www.econbiz.de/10014686113
Purpose – Strives to illuminate the types of relationships many libraries have with friends' organizations and to illustrate what makes a good relationship between the two organizations. While many libraries have had successful experiences with such groups, not all relationships have a happy...
Persistent link: https://www.econbiz.de/10014686115
during this fund‐raising effort. As such, it is this column's goal to summarize the challenges and advantages of these … endowment gifts, and strategies for endowment fundraising in libraries. Design/methodology/approach – Uses lessons learned by … fundraising including marketing, challenge programs, and bequest encouragement.  …
Persistent link: https://www.econbiz.de/10014686116
broaden the donor pool. Design/methodology/approach – Uses strategies developed by fund‐raising efforts at the University of … Michigan. Findings – Cooperative development initiatives can lead to untapped fund‐raising opportunities by looking across … development program that can engage and touch lives on campus and in the community, which also can translate into fund‐raising …
Persistent link: https://www.econbiz.de/10014686122
Purpose – To share the experience of two library fund‐raisers with other development officers. Design/methodology/approach – Uses interviews with two successful academic library fund‐raisers to have them share what they have learned. Findings – Raising funds for any institution can be...
Persistent link: https://www.econbiz.de/10014686137
Purpose – To provide an overview of how corporate sponsorships can be successfully used by libraries. Design/methodology/approach – Using successful examples from St Louis Public Library, the topic of corporate sponsorships and their value to libraries is presented. Findings – Corporate...
Persistent link: https://www.econbiz.de/10014686143
Purpose – The purpose of this article is to share the experience the University of Texas Library gained in starting up its development program. Design/methodology/approach – Using the examples learned at the University of Texas Library, an outline is presented in how one academic library...
Persistent link: https://www.econbiz.de/10014686144
Development Network (ALADN) and LIBDEV web sites. Findings – The paper finds that fundraising is connecting with people and the … a brief history of ALADN and the valuable contribution one person made to the cause of library fund‐raising.  …
Persistent link: https://www.econbiz.de/10014686149
Purpose – The key to a successful library development and fundraising program is a synergistic relationship between …/methodology/approach – The paper focuses on the partnership in achieving the library mission and its fundraising goals. Findings – The study …
Persistent link: https://www.econbiz.de/10014686155