Kuczmarski, Thomas D. - In: Journal of Consumer Marketing 13 (1996) 6, pp. 7-13
More CEOs and senior executives need to believe in the power of innovation to increase earnings, stock price, employee … and customer satisfaction, and global competitiveness. Innovation is the single most important factor in the future growth … of any business venture. Innovation is a mindset ‐ a new way to think about business strategies and practice. This …