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Room to grow: business location, global expansion and resource deficits

Jackson, Matt; Houdard, France; Highfield, Matt - In: Journal of Business Strategy 29 (2008) 1, pp. 34-39

Purpose – Building a sustainable global business platform is increasingly a fundamental requirement for success in today's marketplace. What is less well understood by many companies is that international locations can bring with them concealed business establishment and mid‐ to long‐term...

Persistent link: https://www.econbiz.de/10014845153

International market selection and segmentation: perspectives and challenges

Papadopoulos, Nicolas; Martín Martín, Oscar - In: International Marketing Review 28 (2011) 2, pp. 132-149

Purpose – This paper has two overall goals. The first is to serve as a broad overview of the literature on the subject theme, with three main objectives in mind: to highlight the complexities of international market selection or segmentation as a field of study and as a strategic decision by...

Persistent link: https://www.econbiz.de/10014827517

Kirznerian and Schumpeterian entrepreneurial‐oriented behavior in turbulent export markets

Sundqvist, Sanna; Kyläheiko, Kalevi; Kuivalainen, Olli; … - In: International Marketing Review 29 (2012) 2, pp. 203-219

(EOB) enhance international business performance. In so doing, the authors demonstrate that different dimensions of EOB may … performance are assessed. Findings – It is found that Kirznerian manifestations of EOB have stronger positive relationships with … with respect to relationships with performance outcomes. The study limitations include single source data and its cross …

Persistent link: https://www.econbiz.de/10014827549

International marketing, strategic orientations and business success

Cadogan, John W. - In: International Marketing Review 29 (2012) 4, pp. 340-348

international performance metrics to the theory being developed; develop more theory‐rich conceptual models of the consequences of …

Persistent link: https://www.econbiz.de/10014827559

Internationalization patterns of small and medium‐sized enterprises

Kuivalainen, Olli; Sundqvist, Sanna; Saarenketo, Sami; … - In: International Marketing Review 29 (2012) 5, pp. 448-465

Purpose – The purpose of this paper is to present an overview of the conceptual frameworks and concepts with which the research on internationalization patterns of small and medium‐sized enterprises (SMEs) should be conducted. Design/methodology/approach – A comprehensive overview of...

Persistent link: https://www.econbiz.de/10014827560

The global wine business as a research field

Orth, Ulrich R.; Lockshin, Larry; d'Hauteville, Francois - In: International Journal of Wine Business Research 19 (2007) 1, pp. 5-13

Purpose – This paper has the purpose of introducing the inaugural issue of the International Journal of Wine Business Research after the re‐launch from the International Journal of Wine Marketing including rationale, scope, goals, and objectives. Design/methodology/approach – The paper...

Persistent link: https://www.econbiz.de/10014814051

Intercultural competence in the international business arena

Morley, Michael J.; Cerdin, Jean‐Luc - In: Journal of Managerial Psychology 25 (2010) 8, pp. 805-809

Purpose – The purpose of this paper is to introduce the special issue which brings together six papers exploring aspects of intercultural competence in the international business arena. Design/methodology/approach – This overarching paper contextualizes the theme and introduces the selected...

Persistent link: https://www.econbiz.de/10014888156

EQUIS accreditation: value and benefits for international business schools

Urgel, Julio - In: Journal of Management Development 26 (2007) 1, pp. 73-83

Purpose – The purpose of this paper is to illustrate the evolution and current status of the European Quality Improvement System (EQUIS), the European Foundation for Management Development's (EFMD) accreditation for high‐quality international business schools. The paper aims to analyse and...

Persistent link: https://www.econbiz.de/10014882486

Reflections on the globalization of management education

De Meyer, Arnoud - In: Journal of Management Development 31 (2012) 4, pp. 336-345

Purpose – Globalization of management education seems to have become the natural way to go for management and business schools. Almost every week one can find in the specialized press another announcement about an overseas campus, a new international partnership or a major research tie up. But...

Persistent link: https://www.econbiz.de/10014882849

Perspectives on a personal critique of international business

Cairns, George - In: Critical perspectives on international business 1 (2005) 1, pp. 43-55

Purpose – To contribute to critical discussion of management education and practice in the “global economy”, engaging with fragmentation of subjects in the academic literature and of issues across zones of production and consumption in the global community. In order to highlight key...

Persistent link: https://www.econbiz.de/10014701622