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Kaiser, Harry M.
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Taylor, Charles Raymond
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29
Nickel, Volker
29
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Kind, Hans Jarle
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Rosengren, Sara
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Septianto, Felix
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Okazaki, Shintaro
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Bruhn, Manfred
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Hundhausen, Carl
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Pepels, Werner
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Sethi, Suresh
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Zaccour, Georges
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Diehl, Sandra
23
Esch, Franz-Rudolf
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Schweiger, Günter
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Yoon, Sukki
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Kinnucan, Henry W.
21
Huh, Jisu
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Mueller, Barbara
20
Wilbur, Kenneth C.
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Yoon, Hye Jin
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Silk, Alvin J.
19
Ford, John B.
18
Schlosser, Rainer
18
Terlutter, Ralf
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Campbell, Colin L.
17
Carlson, Les
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Dens, Nathalie
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Jullien, Bruno
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Kloss, Ingomar
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Nilssen, Tore
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Prasad, Ashutosh
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IP Deutschland GmbH <Köln>
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Journal of advertising research
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210
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Jahrbuch der Absatz- und Verbrauchsforschung
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NBER working paper series
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International journal of industrial organization
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Psychology & marketing
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Young consumers : insight and ideas for responsible marketers
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Untersuchungen der Bedeutung von Werbemaßnahmen für die Absatzförderung im Handel in den neuen Ost-Bundesländern : eine Studie der BBE-Unternehmensberatung GmbH Köln ...
Beissbarth, Angela
(
revision
)
-
1992
Persistent link: https://www.econbiz.de/10000865995
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82
Werbung
mit Umweltschutz : Sonderdruck aus RWW, Rechtsfragen in Wettbewerb und
Werbung
Lambsdorff, Hans Georg
-
1993
Persistent link: https://www.econbiz.de/10000868175
Saved in:
83
Subjektive Schätzung der Marketing-Mix-Wirkung : theoretische Basis und Implementierung einer anwenderorientierten Software zur modellgestützten Marketing-Planung
Depluet, Eric
-
1991
Persistent link: https://www.econbiz.de/10000868715
Saved in:
84
Advertising in customer markets
Sibly, Hugh
-
1993
Persistent link: https://www.econbiz.de/10000869124
Saved in:
85
Seminar on How Advertising Works and How Promotions Work : Amsterdam (the Netherlands), 22nd - 24th April 1991
1991
Persistent link: https://www.econbiz.de/10000827746
Saved in:
86
Strategic advertising and pricing with sequential buyer search
Stahl, Dale O.
-
1991
Persistent link: https://www.econbiz.de/10000827758
Saved in:
87
Dynamic models of advertising competition : open- and closed-loop extensions
Erickson, Gary M.
-
1991
Persistent link: https://www.econbiz.de/10000828686
Saved in:
88
Upstream pricing and advertising signal downstream demand
Albæk, Svend
;
Overgaard, Per Baltzer
-
1992
Persistent link: https://www.econbiz.de/10000829431
Saved in:
89
Advertising expenditure and the reform of business taxation
Taylor, Christopher John
-
1988
Persistent link: https://www.econbiz.de/10000829631
Saved in:
90
Upstream pricing and advertising signal downstream demand
Albæk, Svend
;
Overgaard, Per Baltzer
-
1992
Persistent link: https://www.econbiz.de/10000834354
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