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Speak for yourself : analysing how US athletes used self-presentation on Twitter during the 2012 London Paralympic Games
Pate, Joshua R.; Hardin, Robin; Ruihley, Brody J. - In: International journal of sport management and marketing … 15 (2014) 3/4, pp. 141-162
Persistent link: https://www.econbiz.de/10011541875
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Activating a gloval sport sponsorship with social media : an analysis of TOP sponsors, Twitter, and the 2014 Olympic Games
Abeza, Gashaw; Pegoraro, Ann; Naraine, Michael L.; … - In: International journal of sport management and marketing … 15 (2014) 3/4, pp. 184-213
Persistent link: https://www.econbiz.de/10011541884
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More than competition : exploring stakeholder identities at a grassroots cause-related sporting event
Parris, Denise Linda; Shapiro, Stephen L.; Welty … - In: International review on public and non-profit marketing 12 (2015) 2, pp. 115-140
Persistent link: https://www.econbiz.de/10011410737
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Comparative study on residents' perceptions of follow-up impacts of the 2008 Olympics
Chen, Fangying; Tian, Lichao - In: Tourism management : research, policies, practice 51 (2015), pp. 263-281
Persistent link: https://www.econbiz.de/10011414972
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Did olympic games improve air quality in Beijing? : based on the synthetic control method
Zhang, Jun; Zhong, Chunping; Yi, Ming - In: Environmental economics and policy studies 18 (2016) 1, pp. 21-39
Persistent link: https://www.econbiz.de/10011417764
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Delivering sports events : the arena concept in sports from a network perspective
Rundh, Bo; Gottfridsson, Patrik - In: The journal of business & industrial marketing 30 (2015) 7, pp. 785-794
Persistent link: https://www.econbiz.de/10011420328
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Sport event-sponsor fit and its effects on sponsor purchase intentions : a non-consumer perspective among athletes, volunteers and spectators
Papadimitriou, Dimitra; Kaplanidou, Kyriaki Kiki; … - In: The journal of business & industrial marketing 31 (2016) 2, pp. 247-259
Persistent link: https://www.econbiz.de/10011486530
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Who attends sporting events? : evidence from Mexican micro data
Friedman-Soza, Antonio; Friedman, Jorge R.; Pozoand, … - In: International journal of sport finance 11 (2016) 2, pp. 124-143
Persistent link: https://www.econbiz.de/10011499090
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Consumer responses to on-site Olympic sponsorship activation : the impact of interactivity, emotions, and perceived image fit on brand attitude formation
Kim, Ari; Kaplanidou, Kyriaki - In: International journal of sport management and marketing … 15 (2014) 5/6, pp. 279-300
Persistent link: https://www.econbiz.de/10011503705
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Comparison of sport tourists' and locals' motivation to participate in a running event
Devine, Adrian; Devine, Frances - In: International journal of event and festival management 6 (2015) 3, pp. 215-234
Persistent link: https://www.econbiz.de/10011503778