We consider two competing firms' new product introduction and pricing problem where both firms introduce their products sequentially and set their prices at equilibrium. We use discrete features with different quality levels. Products can have unique features that are present only in one...

Firms have to determine the right features and price for their new products as they introduce new product generations to the market. We consider the problem of determining the features of a new product that will be introduced by a monopolist into a market that contains an existing product as...