This paper investigates whether newspapers report more favorably about advertising corporate clients than about other … firms. Our identification strategy based on high-dimensional fixed effects and high frequency advertising data shows that … advertising leads to more positive press coverage. This advertising bias in reporting is found among local and national newspapers …

We review the Economics literature on newspapers and magazines. Our emphasis is on the newspaper industry, especially … newspaper industry were some of the earliest studies to use the techniques of two-sided market estimation. We then review the … research on advertising in print media, particularly the question of whether readers value print advertising as a good or a bad …