Showing 191 - 200 of 34,881
Persistent link: https://www.econbiz.de/10012606653
Large beer manufacturers, known colloquially as “Big Beer,” have been steadily losing market share to small …, independent craft breweries. Big Beer wants its market share back, and in some cases will go to great lengths to try to defend its …. This article examines how Big Beer can manipulate the beer market in its favor by engaging in predatory pricing. Further …
Persistent link: https://www.econbiz.de/10013216763
In this paper, we study the effect of the MillerCoors joint venture on craft brewers in the United States. Using a detailed scanner data set, which covers 1,739 grocery stores located in 33 cities, we track the assortment and the market share of craft beers that were offered from 2001 until...
Persistent link: https://www.econbiz.de/10013218656
impact of country image on consumer choice in the South Korean beer market. First, I find that Tsingtao, a popular Chinese … beer brand, lost more than 5 million liters in sales, a 21 percent decrease, during the first 8 months after the COVID-19 …
Persistent link: https://www.econbiz.de/10013225705
Persistent link: https://www.econbiz.de/10013255709
Persistent link: https://www.econbiz.de/10013256544
Persistent link: https://www.econbiz.de/10013194662
Persistent link: https://www.econbiz.de/10013203104
Persistent link: https://www.econbiz.de/10013284471
Persistent link: https://www.econbiz.de/10013175671