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On the validation of lifestyle traits : a review and illustration
Lastovicka, John L. - 1982
Persistent link: https://www.econbiz.de/10003614553
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Konstruktion und Anwendbarkeit von Marktreaktionsmodellen : ein Vergleich alternativer Forschungsstrategien
Steffenhagen, Hartwig - 1977
Persistent link: https://www.econbiz.de/10003690045
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Verbraucherverhalten und Marketing-Logistik
Theuer, Gottfried - In: Jahrbuch der Absatz- und Verbrauchsforschung 19 (1973) 4, pp. 364-372
Persistent link: https://www.econbiz.de/10003693493
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Two-period models of consumption decisions under uncertainty: a survey
Sandmo, Agnar - In: Allocation under uncertainty: equilibrium and …, (pp. 24-35). 1974
Persistent link: https://www.econbiz.de/10003668730
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Thresholds and transitivity in stochastic consumer choice : a multinominal logit analysis
Lioukas, Spyros K. - In: Management science : journal of the Institute for … 30 (1984) 1, pp. 110-122
Persistent link: https://www.econbiz.de/10003619213
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Risk and return : Consumption beta versus market beta
Mankiw, N. Gregory; Shapiro, Matthew D. - In: The review of economics and statistics 68 (1986) 3, pp. 452-459
Persistent link: https://www.econbiz.de/10003624721
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Martketing in Japan : der japan. Konsument u. ausländ. Konsumgüter
Hirschbühl, Fred H. - In: Wirtschaftspartner Japan, (pp. 158-166). 1984
Persistent link: https://www.econbiz.de/10003578930
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Organization structure and its underlying theory of buyer behavior
Howard, John A. - In: New ideas for successful marketing : [National …, (pp. 87-93). 1966
Persistent link: https://www.econbiz.de/10003581514
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Stochastic models of consumer behavior
Howard, Ronald A. - In: Applications of the sciences in marketing management, (pp. 69-83). 1968
Persistent link: https://www.econbiz.de/10003581753