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Systems analysis for marketing...
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Subject
All
Marketing
18,861
Einzelhandel
17,771
Retail trade
14,724
Marktforschung
12,300
Konsumentenverhalten
6,797
Consumer behaviour
6,773
Market research
6,554
Theorie
5,324
Theory
5,270
Deutschland
5,126
Marketingmanagement
4,077
Marketing management
3,894
Germany
3,709
USA
2,688
United States
2,437
Beziehungsmarketing
2,426
Relationship marketing
2,416
Betriebswirtschaftliche Verfahrensforschung
2,347
Vereinigte Staaten
1,787
Electronic Commerce
1,647
Online-Handel
1,608
Online retailing
1,602
E-commerce
1,434
Markenführung
1,378
Brand management
1,375
Strategisches Management
1,371
Lieferkette
1,211
Supply chain
1,211
Großbritannien
1,133
Vertriebsweg
1,077
Distribution channel
1,074
Preismanagement
1,043
Pricing strategy
1,043
Marketingtheorie
1,017
Indien
1,012
Werbung
1,012
Absatz
997
Marketing theory
973
India
963
Management
951
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Online availability
All
Undetermined
7,768
Free
4,559
Type of publication
All
Book / Working Paper
27,077
Article
23,424
Journal
732
Database
1
Type of publication (narrower categories)
All
Article in journal
13,691
Aufsatz in Zeitschrift
13,691
Aufsatz im Buch
3,953
Book section
3,953
Graue Literatur
3,382
Non-commercial literature
3,382
Hochschulschrift
2,843
Working Paper
1,857
Collection of articles of several authors
1,797
Sammelwerk
1,797
Arbeitspapier
1,758
Thesis
1,725
Lehrbuch
1,360
Aufsatzsammlung
1,120
Textbook
1,114
Konferenzschrift
944
Bibliografie enthalten
792
Bibliography included
792
Dissertation u.a. Prüfungsschriften
645
Case study
574
Fallstudie
574
Conference proceedings
430
Ratgeber
291
Guidebook
268
Handbook
233
Handbuch
233
Statistik
224
Amtsdruckschrift
197
Government document
197
Glossar enthalten
192
Glossary included
192
Statistics
163
Reprint
156
Wörterbuch
156
Conference paper
155
Konferenzbeitrag
155
Festschrift
147
Einführung
109
Fallstudiensammlung
108
Bibliografie
98
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English
28,024
German
13,787
Undetermined
8,665
French
316
Russian
194
Polish
141
Italian
79
Dutch
60
Swedish
58
Spanish
53
Hungarian
52
Danish
40
Ukrainian
35
Finnish
26
Croatian
26
Romanian
19
Norwegian
16
Czech
14
Portuguese
11
Turkish
9
Japanese
6
Slovak
6
Bulgarian
5
Slovenian
5
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4
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3
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3
Chinese
3
Serbian
2
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1
Bosnian
1
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1
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1
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1
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1
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Author
All
Kotler, Philip
228
Meffert, Heribert
226
Bruhn, Manfred
167
Pepels, Werner
142
Homburg, Christian
84
Bauer, Hans H.
74
Wiedmann, Klaus-Peter
72
Grewal, Dhruv
70
Malhotra, Naresh K.
69
Sheth, Jagdish N.
68
Dichtl, Erwin
66
Belz, Christian
65
Kapferer, Clodwig
64
Zentes, Joachim
63
Kuß, Alfred
61
Swoboda, Bernhard
61
Diller, Hermann
58
Tietz, Bruno
56
Ahlert, Dieter
54
Herrmann, Andreas
54
Huber, Frank
53
Rudolph, Thomas
52
Fritz, Wolfgang
50
Kirchgeorg, Manfred
50
Tomczak, Torsten
48
Weis, Hans Christian
48
Schramm-Klein, Hanna
47
Zerres, Michael P.
47
Armstrong, Gary
46
Hair, Joseph F.
46
Reinecke, Sven
46
Städtler, Arno
46
Backhaus, Klaus
45
Müller-Hagedorn, Lothar
45
Unger, Fritz
45
Baker, Michael John
44
Berekoven, Ludwig
44
Kumar, V.
44
Pantano, Eleonora
43
Green, Paul E.
42
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Institution
All
Springer Fachmedien Wiesbaden
171
American Marketing Association
125
National Bureau of Economic Research
84
European Society for Opinion and Marketing Research
73
Institut für Demoskopie Allensbach
67
European Productivity Agency
66
Gesellschaft für Konsum-, Markt- und Absatzforschung
28
Books on Demand GmbH <Norderstedt>
25
OECD
25
Edward Elgar Publishing
24
Fördergesellschaft Marketing an der Universität Augsburg
24
Institut für Handelsforschung <Köln>
24
American Management Association
21
European Centre for the Development of Vocational Training
20
Verlag Dr. Kovač
20
Esomar
18
De Gruyter Oldenbourg
17
IGI Global
17
Springer-Verlag GmbH
17
Haufe-Lexware GmbH & Co. KG
16
W. Kohlhammer GmbH
16
Deutschland / Statistisches Bundesamt
15
Springer International Publishing
15
Duncker & Humblot
14
Europäische Kommission / Statistisches Amt
14
USA / Bureau of the Census
14
Uni-Taschenbücher GmbH
14
Fachhochschule Reutlingen / European School of Business
13
Market Research Society
13
National Industrial Conference Board
13
Bundesverband der Deutschen Volksbanken und Raiffeisenbanken
12
GATE Germany, Konsortium Internationales Hochschulmarketing
12
Springer Gabler <Firma>
12
Verlag Franz Vahlen
12
Absatzwirtschaftliche Gesellschaft
11
Forschungsstelle für den Handel Berlin
11
Gottlieb-Duttweiler-Institut für Wirtschaftliche und Soziale Studien <Rüschlikon>
11
International Energy Agency
11
epubli GmbH
11
Academy of Marketing Science
10
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Published in...
All
Journal of retailing and consumer services
688
SpringerLink / Bücher
533
Journal of marketing research : JMR
475
Journal of business research : JBR
431
Journal of retailing
389
Journal of marketing
344
Management science : journal of the Institute for Operations Research and the Management Sciences
257
European journal of operational research : EJOR
246
The international review of retail, distribution and consumer research
238
International journal of retail & distribution management
227
Europäische Hochschulschriften / 5
221
International journal of production economics
189
Jahrbuch der Absatz- und Verbrauchsforschung
174
Journal of the Academy of Marketing Science
166
Journal of advertising research
155
Overseas business reports : OBR
155
Springer eBook Collection
152
European journal of marketing : EJM
141
Industrial marketing management : the international journal for industrial and high-tech firms
138
Journal of marketing management : MM
128
Gabler Edition Wissenschaft
125
Springer eBook Collection / Business and Economics
125
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
118
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
115
International journal of market research : JMRS ; the journal of the Market Research Society
109
Marketing : ZFP ; journal of research and management
109
Journal of business economics : JBE
100
International journal of retail and distribution management
98
Operations research
98
Lehrbuch
95
Business horizons
92
Journal of macromarketing : examining the interactions among markets, marketing, and society
91
Qualitative market research : an international journal
90
Ifo-Schnelldienst
89
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
88
Harvard business review : HBR
86
Ifo Schnelldienst
84
Marketing intelligence & planning
84
Journal of marketing education : JME
82
NBER working paper series
82
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Source
All
ECONIS (ZBW)
45,316
USB Cologne (EcoSocSci)
5,542
EconStor
166
RePEc
104
USB Cologne (business full texts)
45
OLC EcoSci
34
ArchiDok
14
BASE
12
Other ZBW resources
1
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Showing
1
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10
of
51,234
Sort
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date (newest first)
date (oldest first)
1
Analitical marketing
Simon, Leonard S.
;
Freimer, Marshall
-
1970
Persistent link: https://www.econbiz.de/10000675043
Saved in:
2
Marketing Canada
Litvak, Isaiah A.
(
contributor
); …
-
1964
Persistent link: https://www.econbiz.de/10001944263
Saved in:
3
Strategic marketing
Kollat, David T.
;
Blackwell, Roger D.
;
Robeson, James F.
-
1972
Persistent link: https://www.econbiz.de/10000042169
Saved in:
4
Applications of management sciences in marketing
Montgomery, David B.
(
contributor
); …
-
1970
Persistent link: https://www.econbiz.de/10000049818
Saved in:
5
Computer simulation of competitive market response
Amstutz, Arnold E.
-
1970
-
First paperback edition
Persistent link: https://www.econbiz.de/10000053055
Saved in:
6
Mathematical models in marketing
Murdick, Robert G.
-
1971
Persistent link: https://www.econbiz.de/10000572010
Saved in:
7
Sales Management : operations, administration, marketing
Johnson, Herbert W.
-
1976
Persistent link: https://www.econbiz.de/10001395579
Saved in:
8
Marketing for managers
Webster, Frederick E.
-
1974
Persistent link: https://www.econbiz.de/10013467502
Saved in:
9
Marketing, sales promotion, and advertising
Nolan, Carroll Anthony
-
1965
-
7th ed
Persistent link: https://www.econbiz.de/10000541597
Saved in:
10
Macro marketing
Moyer, Reed
;
Hutt, Michael D.
-
1978
-
2. ed
Persistent link: https://www.econbiz.de/10000040796
Saved in:
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