these breaks, enabling them to attempt to influence the characters' behavior and change the outcome of the drama. Practical … closely to the experience of the drama, but without any feelings of exposure and nervousness which participating in a role … customers better. Originality/value – Discusses an unusual form of theater training, in which the drama highlights many of the …

, and to highlight the various ways in which drama, as a learning tool, offers solutions to those problems. Design … forms of drama‐based learning are founded on the theory of “learning by doing”. Findings – The findings of the paper focus … on the benefits of illustrating learning points through drama; encouraging creative thinking, risk‐taking, empathy and …

Purpose The purpose of this paper is to probe aid readers’ understanding of the areas in which drama-based trainings … are being used and how drama as a tool acts as a means to achieve desired learning and behavioral changes in organizations …. Design/methodology/approach The paper uses literature review to analyze the practice of drama-based training. Findings Drama …

Purpose – To describe and discuss the use of educational drama in marketing education, including its relative … had learnt and gained from the drama, and why; how did the drama affect them; how did they view marketing after the drama …; and how did they compare the educational drama to traditional “chalk and talk” classes. Findings – The interpretive …