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Produktentscheidungen in komplexen Kaufsituationen
Mathes, Heinz D. - 1978
Persistent link: https://www.econbiz.de/10000005059
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Monitoring the implementation of the Springfield energy project survey of task force convenors
Jaeckel, Martin; Collins, John - 1984
Persistent link: https://www.econbiz.de/10000018512
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Multidimensionale Skalierung produktbezogener Wahrnehmungsinhalte und Präferenzen, Techniken, Möglichkeiten und Grenzen
Sacher, Werner - 1975
Persistent link: https://www.econbiz.de/10000032843
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Optimizing the product developing process using psychophysical scaling
Rabino, Samuel; Moskowitz, Howard R. - In: Journal of business research : JBR 10 (1982) 3, pp. 295-308
Persistent link: https://www.econbiz.de/10003635388
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Multiple motives, group decisions, uncertainty, ignorance, and confusion: A realistic economics of the consumer requires some psychology
Morgan, James N. - In: The American economic review 68 (1978) 2, pp. 58-63
Persistent link: https://www.econbiz.de/10003635794
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Consumer attitudes: Their influence and forecasting value
Müller, Eva - In: The quality and economic significance of anticipations …, (pp. 149-179). 1960
Persistent link: https://www.econbiz.de/10003636312
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Lebenshaltungsniveau und Konsumverhalten
Mueler, Walter - In: Strukturwandlungen der schweizerischen Wirtschaft und …, (pp. 287-309). 1962
Persistent link: https://www.econbiz.de/10003636641
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Aggregate images of American and Japanese products: implications on international marketing
Narayana, Chem L. - In: The Columbia journal of world business : publ. … 16 (1981) 2, pp. 31-35
Persistent link: https://www.econbiz.de/10003638780
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Konstruktion eines Marketingmodells auf der Basis von Verbrauchgewohnheiten und Einstellungen
Neffe, L. K. - In: Esomar congress 19 (1966), pp. 1-12
Persistent link: https://www.econbiz.de/10003639061
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Market research and consumer attitudes
Nelson, Elizabeth - In: Marketing and the consumer movement, (pp. 88-96). 1978
Persistent link: https://www.econbiz.de/10003639420