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Consumer behavior : concepts and applications
Loudon, David L.; Della Bitta, Albert J. - 1984 - 2. ed
Persistent link: https://www.econbiz.de/10000054974
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Comparative price advertising
Monroe, Kent B. - 2011
Persistent link: https://www.econbiz.de/10009238857
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The effects of multiple-period promotions differing in frequency and depth on internal reference price
Sheinin, Daniel A.; Della Bitta, Albert J. - In: Journal of marketing theory and practice : JMTP 30 (2022) 2, pp. 226-239
Persistent link: https://www.econbiz.de/10013358770
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Consumer behavior : concepts and applications
Loudon, David L. - 1993 - 4. ed
Persistent link: https://www.econbiz.de/10013469167
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Consumer behavior : some thoughts on Sheth's evaluation of the discipline
Bitta, Albert J. della - In: Journal of the Academy of Marketing Science 10 (1982) 1/2, pp. 1-9
Persistent link: https://www.econbiz.de/10001918188
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Comparative price advertising and patronage behavior
Monroe, Kent B.; Della Bitta, Albert J. - In: Patronage behavior and retail management, (pp. 207-223). 1983
Persistent link: https://www.econbiz.de/10002507570
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Contextual influences on subjective price perceptions
Monroe, Kent B.; Della Bitta, Albert J.; Downey, Susan L. - In: Journal of Business Research 5 (1977) 4, pp. 277-291
Persistent link: https://www.econbiz.de/10005466180
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Comparative price advertising
Della Bitta, Albert J. (contributor) - 2011
Persistent link: https://www.econbiz.de/10009362892
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Contextual influences on subjective price perceptions
Monroe, Kent B.; Bitta, Albert J. della; Downey, Susan L. - In: Journal of business research : JBR 5 (1977) 4, pp. 277-291
Persistent link: https://www.econbiz.de/10002507607
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Models for pricing decisions
Monroe, Kent B.; Bitta, Albert J. della - In: Journal of marketing research : JMR 15 (1978) 3, pp. 413-428
Persistent link: https://www.econbiz.de/10002507690