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Marktforschung
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marketing
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Montgomery, David B.
99
Morrison, Donald G.
87
Massy, William F.
52
Frank, Ronald E.
18
Schmittlein, David C.
14
Isobe, Takehiko
9
Makino, Shige
9
Lages, Luis Filipe
8
Yip, George S.
8
Kalwani, Manohar U.
7
Ramus, Catherine A.
7
Hopkins, David S. P.
6
Raju, Jagmohan S.
6
Clark, Bruce H.
5
Colombo, Richard A.
5
Bucklin, Randolph E.
4
Day, George S.
4
Dhar, Sanjay K.
4
Frank, Ronald Edward
4
Hausman, Warren H.
4
Lieberman, Marvin B.
4
Roth, Aleda V.
4
Sabavala, Darius J.
4
Silk, Alvin J.
4
Stevenson, Hugh Michael
4
Urbany, Joel E.
4
Webster jr., Frederick E.
4
Wittink, Dick R.
4
Kahn, Barbara E.
3
Morrison, Donald George
3
Urban, Glen L.
3
Villalonga, Belen
3
Weinberg, Charles B.
3
Zaragoza, Carlos E.
3
Boyd jr., Harper W.
2
Buchanan, Bruce
2
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2
Cooper, Lee G.
2
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2
Green, Paul E.
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Management Science
21
Journal of marketing research : JMR
20
Marketing Science
19
Management science : journal of the Institute for Operations Research and the Management Sciences
17
Research Papers / Graduate School of Business, Stanford University
13
Research paper series / Stanford Graduate School of Business
10
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9
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6
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5
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4
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3
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3
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3
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2
Bell Journal of Economics
2
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1
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American political science review
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Behavioral and management science in marketing
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Behavioral models for market analysis : foundations for marketing action
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Business-to-business marketing management : strategies, cases and solutions
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Economics of Education Review
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Fundamentals of marketing research ; Vol. 4
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ECONIS (ZBW)
130
RePEc
66
OLC EcoSci
32
USB Cologne (EcoSocSci)
9
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11
Forecasting the demand for new convenience products
Massy, William F.
- In:
Applications of management sciences in marketing
,
(pp. 442-455)
.
1970
Persistent link: https://www.econbiz.de/10002429466
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12
Forecasting the demand for new convenience products
Massy, William F.
- In:
Journal of marketing research : JMR
6
(
1969
)
4
,
pp. 405-412
Persistent link: https://www.econbiz.de/10002429474
Saved in:
13
Planning in marketing : a selected bibliography
Massy, William F.
-
1962
Persistent link: https://www.econbiz.de/10002429555
Saved in:
14
Principal components regression in exploratory statistical research
Massy, William F.
- In:
Journal of the American Statistical Association : JASA
60
(
1965
),
pp. 234-256
Persistent link: https://www.econbiz.de/10002429562
Saved in:
15
Shifts in the demand for a maturing product and their implications for consumers' Slutsky-Hicks substitution terms
Massy, William F.
- In:
Metroeconomica : international review of economics
15
(
1963
)
1
,
pp. 24-37
Persistent link: https://www.econbiz.de/10002429576
Saved in:
16
Stochastic models for monitoring new-product introductions
Massy, William F.
- In:
Applications of the sciences in marketing management
,
(pp. 85-111)
.
1968
Persistent link: https://www.econbiz.de/10003626429
Saved in:
17
Academic values in the marketplace
Massy, William F.
-
2009
Persistent link: https://www.econbiz.de/10009593742
Saved in:
18
Analysis of consumer purchase data : a Bayesian approach
Morrison, Donald G.
- In:
Industrial management review : IMR
9
(
1968
)
2
,
pp. 31-40
Persistent link: https://www.econbiz.de/10002506233
Saved in:
19
Conditional trend analysis : a model that allows for nonusers
Morrison, Donald G.
- In:
Journal of marketing research : JMR
6
(
1969
)
3
,
pp. 342-346
Persistent link: https://www.econbiz.de/10002506237
Saved in:
20
Evaluating market segmentation studies : the properties of R2
Morrison, Donald G.
- In:
Management science : journal of the Institute for …
19
(
1973
)
11
,
pp. 1213-1221
Persistent link: https://www.econbiz.de/10002506628
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