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Marktforschung
28
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11
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10
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9
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9
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9
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9
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9
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marketing
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170
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67
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Montgomery, David B.
99
Morrison, Donald G.
87
Massy, William F.
52
Frank, Ronald E.
18
Schmittlein, David C.
14
Isobe, Takehiko
9
Makino, Shige
9
Lages, Luis Filipe
8
Yip, George S.
8
Kalwani, Manohar U.
7
Ramus, Catherine A.
7
Hopkins, David S. P.
6
Raju, Jagmohan S.
6
Clark, Bruce H.
5
Colombo, Richard A.
5
Bucklin, Randolph E.
4
Day, George S.
4
Dhar, Sanjay K.
4
Frank, Ronald Edward
4
Hausman, Warren H.
4
Lieberman, Marvin B.
4
Roth, Aleda V.
4
Sabavala, Darius J.
4
Silk, Alvin J.
4
Stevenson, Hugh Michael
4
Urbany, Joel E.
4
Webster jr., Frederick E.
4
Wittink, Dick R.
4
Kahn, Barbara E.
3
Morrison, Donald George
3
Urban, Glen L.
3
Villalonga, Belen
3
Weinberg, Charles B.
3
Zaragoza, Carlos E.
3
Boyd jr., Harper W.
2
Buchanan, Bruce
2
Claycamp, Henry J.
2
Cooper, Lee G.
2
Ferber, Robert
2
Green, Paul E.
2
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Graduate School of Business, Stanford University
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1
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1
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1
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Management Science
21
Journal of marketing research : JMR
20
Marketing Science
19
Management science : journal of the Institute for Operations Research and the Management Sciences
17
Research Papers / Graduate School of Business, Stanford University
13
Research paper series / Stanford Graduate School of Business
10
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9
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6
Report / Marketing Science Institute
5
Applications of management sciences in marketing
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of economic literature
3
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3
Prentice-Hall international series in management
3
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2
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2
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2
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2
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2
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2
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Marketing management : a quarterly business management publication of the American Marketing Association
2
Operations research, Management science : OR MS ; the international literature digest
2
Academy of Management journal : AMJ
1
Administrative science quarterly : ASQ ; dedicated to advancing the understanding of administration through empirical investigation and theoretical analysis
1
American political science review
1
Behavioral and management science in marketing
1
Behavioral models for market analysis : foundations for marketing action
1
Business-to-business marketing management : strategies, cases and solutions
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Consumer behavior : theoretical sources
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Economics of Education Review
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1
Fundamentals of marketing research ; Vol. 4
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ECONIS (ZBW)
130
RePEc
66
OLC EcoSci
32
USB Cologne (EcoSocSci)
9
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[Besprechung von:] Frank, Ronald E. and William F. Massy: An econometric approach to a marketing decision model. London, Cambridge 1971
Becwith, Neil E.
- In:
Journal of economic literature
11
(
1973
)
1
,
pp. 124-125
Persistent link: https://www.econbiz.de/10001888490
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52
Logical flow models for marketing analysis
Massy, William F.
;
Savvas, Jim D.
- In:
Journal of marketing
28
(
1964
)
1
,
pp. 30-37
Persistent link: https://www.econbiz.de/10002429505
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53
Model-building in marketing research
Massy, William F.
;
Webster jr., Frederick E.
- In:
Journal of marketing research : JMR
1
(
1964
)
2
,
pp. 9-13
Persistent link: https://www.econbiz.de/10002429517
Saved in:
54
Model-building in marketing research
Massy, William F.
;
Webster jr., Frederick E.
- In:
Marketing management and the decision sciences: theory …
,
(pp. 501-511)
.
1971
Persistent link: https://www.econbiz.de/10002429526
Saved in:
55
A normative theory of market segmentation
Massy, William F.
;
Weitz, Barton A.
- In:
Behavioral models for market analysis : foundations for …
,
(pp. 112-144)
.
1977
Persistent link: https://www.econbiz.de/10002429534
Saved in:
56
Short term price and dealing effects in selected market segments
Massy, William F.
;
Frank, Ronald E.
- In:
Journal of marketing research : JMR
2
(
1965
)
2
,
pp. 171-185
Persistent link: https://www.econbiz.de/10002429586
Saved in:
57
Computer programs for the analysis of consumer panel data
Frank, Ronald E.
;
Massy, William F.
- In:
Journal of marketing research : JMR
5
(
1968
)
2
,
pp. 210-217
Persistent link: https://www.econbiz.de/10002209579
Saved in:
58
Correlates of grocery product consumption rates
Frank, Ronald E.
;
Massy, William F.
;
Boyd, Harper W.
- In:
Journal of marketing research : JMR
4
(
1967
)
2
,
pp. 184-190
Persistent link: https://www.econbiz.de/10002209604
Saved in:
59
Effects of short-term promotional strategy in selected market segments
Frank, Ronald Edward
;
Massy, William F.
- In:
Promotional decisions using mathematical models. …
,
(pp. 147-225)
.
1967
Persistent link: https://www.econbiz.de/10002209619
Saved in:
60
Market segmentation and the effectiveness of a brand's price and and dealig policies
Frank, Ronald E.
;
Massy, William F.
- In:
The journal of business : B
38
(
1965
)
2
,
pp. 186-200
Persistent link: https://www.econbiz.de/10002209713
Saved in:
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