Cover -- Title -- Copyright -- CONTENTS -- Preface -- 1 What is behavioral economics and why is it important? -- 2 The ascent and dissent of economics -- 3 ECON: homo economicus -- 4 HUMAN: more Homer (Simpson) than homo economicus -- 5 Manners, monkeys and moods -- 6 Nudge: whys, ways and...

"My goal in writing Microeconomics and Behavior was to produce an intellectually challenging text that would also be accessible and engaging to students. Microeconomics and Behavior develops the core analytical tools with patience and attention to detail. At the same time, it embeds these tools...