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Perspektiven der internationalen Kommunikationspolitik : von der Standardisierung zur Integration
Schwarz-Musch, Alexander - 2003 - 1. Aufl
Persistent link: https://www.econbiz.de/10001741346
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Globales Marketing im Dienstleistungssektor : Determinanten, Ansatzpunkte, Erfolgsträchtigkeit
Reis, Thomas - 1999
Persistent link: https://www.econbiz.de/10001421055
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Multinational marketing: Dimensions in strategy
Baker, James Calvin; Ryans, John K. - 1975
Persistent link: https://www.econbiz.de/10000581623
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Planning and control of multinational marketing strategy : the issue of integration
Siddiqi, M. M. Shahid - 1980
Persistent link: https://www.econbiz.de/10001867582
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Functioning of the clothing networks on the global markets : comparative analysis
Malinowska-Olszowy, Monika - In: Comparative economic research : Central and Eastern Europe 14 (2011) 3, pp. 87-100
Persistent link: https://www.econbiz.de/10009529805
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Entrepreneurial marketing strategies during the growth of international new ventures originating in small and open economies
Hallbäck, Johanna; Gabrielsson, Peter - In: International business review : the official journal of … 22 (2013) 6, pp. 1008-1020
Persistent link: https://www.econbiz.de/10009792940
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Agricultural marketing strategies in the changing global business scenario
Tripathy, Nalini Prava - 2002
Persistent link: https://www.econbiz.de/10002972129
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Marketing management : an international perspective
Kashani, Kamran (contributor) - 1999
Persistent link: https://www.econbiz.de/10001425910
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The use of the "rational" system of global marketing communications in management of international enterprises
Obolenska, Tatiana; Shatarska, Inna; Shevtsov, Yegor - In: Problems and perspectives in management : PPM ; … 17 (2019) 3, pp. 14-30
Persistent link: https://www.econbiz.de/10012158912