Das Produktionsvolumen der deutschen Automobilindustrie wird im Jahr 2011 vor­aussichtlich um 11 bis 12% über dem Stand des Vorjahres liegen. Wenn die Verschuldungs- und Kapitalmarktturbulenzen von der Realwirtschaft weitgehend ferngehalten werden können, ist ein weiteres Wachstum der...

In this paper we develop optimized localization strategies for multinational firms to overcome their liability of foreignness by adding a regional dimension. We explore conceptually whether economic stress in a region has a mitigating or reinforcing effect. We test this analytical framework...

In this paper we develop optimized localization strategies for multinational firms to over-come their liability of foreignness by adding a regional dimension. We explore concep-tually whether economic stress in a region has a mitigating or reinforcing effect. We test his analytical framework...

Even though the automobile industry is technologically advanced, the increasing integration of low-income countries into the global division of labor has put competitive pressure on traditional automobile producing countries. New end-producers emerged in Asia, Latin America as well as Southern...