Designing and Conducting Business Surveys provides a coherent overview of the business survey process, from start to finish. It uniquely integrates an understanding of how businesses operate, a total survey error approach to data quality that focuses specifically on business surveys, and sound...

Cover -- Collecting, Managing, and Assessing Data Using Sample Surveys -- Title -- Copyright -- Dedication -- Contents -- Figures -- Tables -- Acknowledgements -- 1: Introduction -- 1.1 The purpose of this book -- 1.2 Scope of the book -- 1.3 Survey statistics -- 2: Basic statistics and...

Customer survey studies deals with customers, consumers and user satisfaction from a product or service. In practice, many of the customer surveys conducted by business and industry are analyzed in a very simple way, without using models or statistical methods. Typical reports include...