Introduction: Mediated immediacy : living in the now -- Of swingers and organization men : loose modernities -- Experts unbound : intimate professionals and the value of lifestyle -- Book as tool : lifestyle print culture and the West Coast publishing boom -- Being one : from knowledge to...

The 1970s marked the end of the years in which the United States was the guarantor of a free world trade order, while Western Europe made efforts to catch up with the economic superpower. In this book, Giuseppe La Barca explains how the trade environment and trade policies in the United States...