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Using research for marketing i...
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Kapferer, Clodwig
63
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59
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55
Dijk, Herman K. van
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Joshi, Mark S.
42
Green, Paul E.
41
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39
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39
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38
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36
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36
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34
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33
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31
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30
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30
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29
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28
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27
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26
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26
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25
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25
Day, George S.
24
Sarstedt, Marko
24
Wedel, Michel
24
Dufour, Jean-Marie
23
Huber, Frank
23
Kotler, Philip
23
Westerlund, Joakim
23
Wind, Yoram
23
Aaker, David A.
22
Albers, Sönke
22
Bauer, Hans H.
22
Kumar, V.
22
Sidorchuk, Сидорчук Роман Роальдович
22
Hair, Joseph F.
21
Sheth, Jagdish N.
21
Kamakura, Wagner A.
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Koschnick, Wolfgang J.
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Springer Fachmedien Wiesbaden
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Gesellschaft für Konsum-, Markt- und Absatzforschung
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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Esomar
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Market Research Society
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Nationalekonomiska Institutionen, Ekonomihögskolan
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Centre for Analytical Finance <Århus>
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American Management Association
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Ekonomiska forskningsinstitutet <Stockholm>
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Agricultural and Applied Economics Association - AAEA
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Department of Economics, University of Victoria
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Economics Institute for Research (SIR), Handelshögskolan i Stockholm
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European Association of Agricultural Economists - EAAE
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EconWPA
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Finance Discipline Group, Business School
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HAL
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Queen Mary College / Department of Economics
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Sonderforschungsbereich Ökonomisches Risiko <Berlin>
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Nielsen Company
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Centro de Desarrollo
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Danish Technological Institute
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Edward Elgar Publishing
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European Commission / Directorate General for Education and Culture
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387
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176
Overseas business reports : OBR
155
Journal of econometrics
135
Jahrbuch der Absatz- und Verbrauchsforschung
125
Journal of business research : JBR
124
International journal of market research : JMRS ; the journal of the Market Research Society
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Discussion paper / Tinbergen Institute
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Physica A: Statistical Mechanics and its Applications
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SpringerLink / Bücher
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European journal of operational research : EJOR
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Journal of the Academy of Marketing Science
79
Qualitative market research : an international journal
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Economics letters
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Journal of advertising research
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Esomar congress
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Computational economics
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
63
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
62
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
60
Working paper
60
Europäische Hochschulschriften / 5
59
Journal of retailing
58
Marketing : ZFP ; journal of research and management
58
International journal of forecasting
57
Journal of business economics : JBE
57
The journal of computational finance
57
Econometric reviews
55
Empirical economics : a journal of the Institute for Advanced Studies, Vienna, Austria
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Applied economics
51
European marketing research review
51
Marketing Intelligence & Planning
51
CEMMAP working papers / Centre for Microdata Methods and Practice
50
European Journal of Marketing
50
Gabler Edition Wissenschaft
49
Qualitative Market Research: An International Journal
48
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
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ECONIS (ZBW)
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RePEc
880
USB Cologne (EcoSocSci)
631
Other ZBW resources
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EconStor
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51
BASE
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25
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1
Process analysis for marketing research
Pieters, Constant
-
2020
Persistent link: https://www.econbiz.de/10012617409
Saved in:
2
Multilevel analyses in marketing research : differentiating analytical outcomes
Wieseke, Jan
;
Lee, Nick
;
Broderick, Amanda J.
;
Dawson, …
- In:
Journal of marketing theory and practice
16
(
2008
)
4
,
pp. 321-339
Persistent link: https://www.econbiz.de/10003766172
Saved in:
3
An optimal contact model for maximizing online panel response rates
Neslin, Scott A.
;
Novak, Thomas P.
;
Baker, Kenneth R.
; …
- In:
Management science : journal of the Institute for …
55
(
2009
)
5
,
pp. 727-737
Persistent link: https://www.econbiz.de/10003859941
Saved in:
4
Guidelines for choosing between multi-item and single-item scales for construct measurement : a predictive validity perspective
Diamantopoulos, Adamantios
;
Sarstedt, Marko
;
Fuchs, …
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
3
,
pp. 434-449
Persistent link: https://www.econbiz.de/10009548613
Saved in:
5
Attribute-level heterogeneity
Ebbes, Peter
;
Liechty, John C.
;
Grewal, Rajdeep
- In:
Management science : journal of the Institute for …
61
(
2015
)
4
,
pp. 885-897
Persistent link: https://www.econbiz.de/10010526539
Saved in:
6
Discriminant validity testing in marketing : an analysis, causes for concern, and proposed remedies
Voorhees, Clay M.
;
Brady, Michael K.
;
Calantone, Roger J.
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
1
,
pp. 119-134
Persistent link: https://www.econbiz.de/10011434898
Saved in:
7
A comparative study on parameter recovery of three approaches to structural equation modeling
Hwang, Heungsun
;
Malhotra, Naresh K.
;
Kim, Youngchan
; …
- In:
Journal of marketing research : JMR
47
(
2010
)
4
,
pp. 699-712
Persistent link: https://www.econbiz.de/10009235359
Saved in:
8
Schätzung des Bass-Models mittels der Methode der kleinsten Quadrate : eine Monte-Carlo-Simulationsstudie zu bekannten und unbekannten Problemen
Grishchenko, Yulia
;
Schade, Christian D.
- In:
Quantitative Marketingforschung in Deutschland : …
,
(pp. 277-298)
.
2005
Persistent link: https://www.econbiz.de/10003289276
Saved in:
9
Verfahrensvarianten der Conjoint-Analyse zur Prognose von Kaufentscheidungen : eine Monte-Carlo-Simulation
Hillig, Thomas
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002570339
Saved in:
10
Neuronale Netze und Fuzzy-Logik in der Neuprodukt-Erfolgsfaktorenforschung
Wiedemann, Christine
-
1999
Persistent link: https://www.econbiz.de/10001395988
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