This paper analyses the detergent sector of P&G in Korea using revenue, costs and profit data from the past six years. The analysis also provides insights into how P&G can compete with its largest competitor Unilever using a game theoretical perspective

This study tries to examine the influence of salesperson’s customer orientation on Customer Loyalty. Customer orientation is the approach taken by a salesperson to improve customer relationship and increase sales. Many organizations prefer sales orientation as a strategic approach towards...