The purpose of the present article is to discuss the role of financial marketing in the creation of self‐reinforcing trends and bubbles. If the fundamental problems of financial marketing are not controlled, they can lead us to the world of the cynics, of raiders, of hostile takeovers where...

ERES:conference

Purpose – The aim of the paper is to discuss the impact of property brands on the value for shareholders in the real estate and high tech industries. Design/methodology/approach – The theory of Tobin's q is used as a tool in the analysis, which is also based on anecdotal empirical evidence....

Purpose – The paper aims to discuss some similarities between design activities related to luxury goods and real estate. Design/methodology/approach – The paper discusses some similarities between design activities related to luxury goods and real estate. The focus is on new market...