Narrow search
Showing 61 - 70 of 45,089
Cover Image
Understanding and predicting demand through visual characteristics and neural networks
Mast, Daniela - 2023
In order to understand consumers' fashion purchase decisions better, I determine a product's design typicality and brand prominence based on the theories of processing fluency and conspicuous consumption. Then, I relate these visual characteristics to typical product sales patterns to understand...
Persistent link: https://www.econbiz.de/10013534180
Cover Image
Der Absatz von Investitionsgütern : ein Beitrag zur Bestimmung von Marktsegmenten mit Hilfe von Einstellungsdaten
Zinser, Wolfgang - 1978
Persistent link: https://www.econbiz.de/10000000680
Cover Image
Verhandlungen als Elemente eines verhaltenswissenschaftlichen Bezugrahmens des Investitionsgütermarketing
Kutschker, Michael - 1972
Persistent link: https://www.econbiz.de/10000156554
Cover Image
Fallstudien zum Investitionsgüter-Marketing
Backhaus, Klaus - 1977
Persistent link: https://www.econbiz.de/10000093657
Cover Image
Industrial marketing perspectives : a reader
Cort, Stanton G.; Diener, Betty J.; Dominiguez, Luis V. - 1981
Persistent link: https://www.econbiz.de/10000052455
Cover Image
Das Marketing von Investitionsgütern : theoretische und empirische Perspektiven eines Interaktionsansatzes
Kirsch, Werner; Kutschker, Michael - 1978
Persistent link: https://www.econbiz.de/10000019078
Cover Image
Durapro : driving sales through distribution channel
Mukherjee, Jaydeep - In: Vision : the journal of business perspective 18 (2014) 1, pp. 55-60
Persistent link: https://www.econbiz.de/10011334283
Cover Image
Complexity of sales situation and sales lead performance : an empirical study in business-to-business company
Virtanen, Tatu; Parvinen, Petri; Rollins, Minna - In: Industrial marketing management : the international … 45 (2015), pp. 49-58
Persistent link: https://www.econbiz.de/10010530579
Cover Image
How do managers perceive the needs of sales forecasting process improvement in a B2B environment
Kerkkänen, Annastiina; Huiskonen, Janne; Korpela, Jukka; … - In: International journal of management practice : IJMP 5 (2012) 2, pp. 107-124
Persistent link: https://www.econbiz.de/10009658565