: initially in the corporate rebranding strategy defined in China, brand image is created independently from the country image …

endorsements and are listed in two of the biggest stock exchanges in China. The study uses the event study method to analyze the … comprehensively analyze influence of attributes relating to both the celebrities and the endorsed firms in China on stock market …

distinct market segments in three countries (China, Germany, and Turkey) based on several “green” attitude and behavior …

across different cities in China. Practical implications – The significant results provide insights for studying the cultural … context of China's IJVs. Social implications – Asian‐Chinese JVs have to improve corporate entrepreneurship posture in their … management. This will attract professionals with international experience from different parts of the world to work in China …

Purpose – China and India are pursuing cooperative arrangements while simultaneously maintaining their own independence …‐ridden relationship is important from the points of view of the national interests of both India and China. The purpose of this paper is …

) of experienced Western business expatriates (“China Hands”) assigned to China. Design/methodology/approach – Data for … this study were extracted from a mail questionnaire that targeted business expatriates assigned by Western firms to China … from respondents who were no longer in China or who were not engaged in business. Findings – Findings of this study further …

and China following globalization. It aims to describe the status of these enterprises and examine the roles of government … the environment of the SMEs. Findings – The governments of China and India have launched various promotional schemes for …

the study was limited geographically to the regions of Southern China. Practical implications – Emphasis of procedural …'s value orientation within the context of China.  …

analysis of marketing innovations at the Huawei Technologies Co. Ltd in China, an approach is developed to help managers …

enormous popularity in China since the mid‐1990s. The purpose of this paper is to provide insights into the perceived value of … business incubators from the perspective of start‐up ventures and draw implications for future incubation programmes in China … China have added practical value to start‐up ventures by providing wide‐ranging services and tangible/intangible benefits …