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According to the standard model, advertising is remarkably sensitive to profit margins. Firms advertise to stimulate … macroeconomics, variations in profit margins over the business cycle have a key role. A widening of margins can explain the rise in …-and-matching map a decline in wages to higher unemployment. But a rise in profit margins should expand advertising by a lot. Really a …
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Stock market fundamentals would not seem to meaningfully predict returns over a shorter-term horizon --- yet some economic agents could be particularly concerned about severe tail risk, rather than just mean returns. Motivated by present value logic, and the literature's suggestion that required...
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This study aims to examine the mechanism that governs the significant positive relationship between aggregate earnings changes and contemporaneous changes in the market risk premium. Prior studies point to this relationship but do not provide a clear explanation for it. Therefore, we divide...
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