Purpose – This paper seeks to offer a model on the evolution of the multinational business enterprise (MBE). It is meant to be an alternative to the eclectic paradigm, the preeminent theoretical tool applied in studies of the multinational enterprise (MNE) and foreign direct investment. The...

Defines the milieu in which marketing actions are shaped and implemented, selectively surveys the knowledge base that underlies such actions, and suggests unique research opportunities to enhance both knowledge and action. Macroeconomic conditions materially influence managerial decisions...

Sustainable growth indicates how rapidly sales can increase when ew assets required to support higher sales levels are financed solely through additions to retained earnings and new debt. The sustainable growth model provides a way for public policy makers to assess the need of any particular...

A survey of marketing executives within randomly selected, major firms in the Philippines investigates firms′ marketing actions in response to stagflation caused by the 1990 Persian Gulf crisis. A central premiss is that there will be differences in sensitivity to macroeconomic conditions...

Speculates on the implications for marketing strategies of the forces at work in the macroeconomic environment. Aggregates these into four: regional integration, technology advances, an ideology‐free world, and the borderless economy. Proposes ten emerging marketing strategies as the best...

Purpose The purpose of this paper is to examine the trends, patterns and the impact of cultural and home country macroeconomic influences on Chinese cross-border mergers and acquisitions (CBM&A) as foreign entry strategy for the period of 1998-2011. Design/methodology/approach Using three...

Using the notions of unit root, cointegration theory and Granger‐Akaike’s synthesis of modelling strategy, this paper examines the nature of stationarities, cointegration properties and Granger causal relationship between domestic savings and aid based on a sample of 27 developing countries....

Analyzes dynamic linkages between stock prices and four macroeconomic variables for the case of Malaysia using standard and well‐accepted methods of cointegration and vector autoregression. Empirical results suggest the presence of a long‐run relationship between these variables and the...

Presents a review of Money and Inflation – A New Macroeconomic Analysis (Sergio Rossi (with a Foreword by Mauro Baranzini and Alvaro Cencini) Edward Elgar Cheltenham, UK and Northampton, MA, USA 2001 li + 238 pp.)

Purpose – The aim of this paper is to investigate the impact of exogenous shocks of remittances on consumption, investment, imports and output in five Mediterranean countries. Design/methodology/approach – This paper builds a Keynesian type econometric model with a dynamic perspective and a...