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Risk factors for the Swiss stock market
Ammann, Manuel (contributor); Steiner, Michael (contributor) - 2008
Persistent link: https://www.econbiz.de/10003674158
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A comparative empirical study on common methods for measuring preferences
Helm, Roland; Steiner, Michael; Scholl, Armin; Manthey, … - In: International journal of management and decision making … 9 (2008) 3, pp. 242-265
Persistent link: https://www.econbiz.de/10003687955
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EVAS - a new method for the customer-oriented selection of an Evoked-Set based Attribute-Set for preference measurement
Steiner, Michael; Helm, Roland - 2007
Persistent link: https://www.econbiz.de/10003507838
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European medium-technology innovation networks : a multi-methodological multi-regional approach
Steiner, Michael; Alfonso Gil, Javier; Ehret, Oliver; … - In: International journal of technology management : IJTM 50 (2010) 3/4, pp. 229-262
Persistent link: https://www.econbiz.de/10003981635
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Preference management and unacceptable attribute levels
Steiner, Michael; Helm, Roland; Szelig, Antonia - 2011
Persistent link: https://www.econbiz.de/10009157648
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Identifying unacceptable attribute levels in preference measurement : assessing the methodological differences between and relative performance of common methods
Steiner, Michael; Helm, Roland; Szelig, Antonia - In: Marketing : ZFP ; journal of research and management 34 (2012) 2, pp. 110-123
Persistent link: https://www.econbiz.de/10009554427
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To invest, or not to invest, in brands? : drivers of brand relevance in B2B markets
Backhaus, Klaus; Steiner, Michael; Lügger, Kai - In: Industrial marketing management : the international … 40 (2011) 7, pp. 1082-1092
Persistent link: https://www.econbiz.de/10009490299
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Platform adoption in network markets : selecting beneficial partners to achieve market dominance
Wiegand, Nico; Witt, Sascha; Steiner, Michael; … - In: International journal of innovation management 19 (2015) 2, pp. 1-37
Persistent link: https://www.econbiz.de/10011309417
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Platform adoption in system markets : the roles of preference heterogeneity and consumer expectations
Steiner, Michael; Wiegand, Nico; Eggert, Andreas; … - In: International journal of research in marketing : IJRM ; … 33 (2016) 2, pp. 276-296
Persistent link: https://www.econbiz.de/10011527085
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Do customized service packages impede value capture in industrial markets?
Steiner, Michael; Eggert, Andreas; Ulaga, Wolfgang; … - In: Journal of the Academy of Marketing Science 44 (2016) 2, pp. 151-165
Persistent link: https://www.econbiz.de/10011453165