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Das Management-Informations-System : Möglichkeiten und Grenzen eines Subsystems, dargestellt am Beispiel des Marketing
Mentzel, Karsten-Heinz - In: Betriebswirtschaftliche Forschung und Praxis : BFuP 25 (1973) 9, pp. 453-466
Persistent link: https://www.econbiz.de/10002478437
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Marketing the MIS
Schewe, Charles D.; Wiek, James L.; Dann, Robert T. - In: Information & management : the internat. journal of … 1 (1977) 1, pp. 11-20
Persistent link: https://www.econbiz.de/10002741063
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Salesmen's call reports
McGuire, E. Patrick - 1972
Persistent link: https://www.econbiz.de/10002411305
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Organisatorische Probleme bei der Entwicklung computergestützter Marketing-Informationssysteme
Bartsch, Jürgen - In: Marketing heute und morgen : Entwicklungstendenzen in …, (pp. 169-188). 1975
Persistent link: https://www.econbiz.de/10001879405
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The role of the buyer in mass merchandising
Belden, Donald L. - 1971
Persistent link: https://www.econbiz.de/10000556181
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Basic marketing: a managerial approach
McCarthy, Edmund Jerome; MacCarthy, Edmund Jerome - 1975 - 5. ed.
Persistent link: https://www.econbiz.de/10000557625
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Marketing. Basic concepts and decisions
Pride, William M.; Ferrell, O. C. - 1977
Persistent link: https://www.econbiz.de/10000558157
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Marketing techniques for analysis and control
Allen, Peter - 1977
Persistent link: https://www.econbiz.de/10000558315
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Financial dimensions of marketing management
Mossman, Frank H.; Crissy, William Joseph Eliot; … - 1978
Persistent link: https://www.econbiz.de/10000558431
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How to be a billion dollar persuader
Culligan, Matthew J. - 1979
Persistent link: https://www.econbiz.de/10000559227