Changes in theory and practice of management is accompanied by changes in technology and society. The use of modern … mass media, the Internet has become a space to allow for multilateral communication, searching for information, making …

Marketing communication is a concise part of modern museum management. Museums operate in a competitive environment …, international trends, and visitor preferences have an influence on marketing communication. Museum management must devote expert …, the effectiveness of the use of expenses plays an important role in museum management; it is also essential to combine …