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Effekte von Anzeigenhäufungen...
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Kaiser, Harry M.
60
Eisend, Martin
49
Taylor, Charles Raymond
42
Pelsmacker, Patrick de
40
Kind, Hans Jarle
34
Gierl, Heribert
33
Rosengren, Sara
33
Sethi, Suresh
33
Anderson, Simon P.
32
Dahlén, Micael
30
Saffer, Henry
30
Septianto, Felix
30
Nickel, Volker
29
Pflaum, Dieter
29
Okazaki, Shintaro
27
Hundhausen, Carl
25
Schweiger, Günter
25
Stafford, Marla Royne
25
Yoon, Sukki
25
Bruhn, Manfred
24
Diehl, Sandra
24
Esch, Franz-Rudolf
24
Pepels, Werner
24
Zaccour, Georges
24
Kaiser, Ulrich
23
Laussel, Didier
22
Mueller, Barbara
22
Huh, Jisu
21
Kinnucan, Henry W.
21
Reid, Leonard N.
21
Silk, Alvin J.
21
Sonnac, Nathalie
21
Wilbur, Kenneth C.
21
Rossiter, John R.
20
Yoon, Hye Jin
20
Campbell, Colin L.
19
Carlson, Les
19
Ford, John B.
19
Gabszewicz, Jean Jaskold
19
Prasad, Ashutosh
19
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National Bureau of Economic Research
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Springer Fachmedien Wiesbaden
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Zentralausschuss der Werbewirtschaft
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American Marketing Association
12
Axel-Springer-Verlag
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European Society for Opinion and Marketing Research
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IP Deutschland GmbH <Köln>
8
RWI - Leibniz-Institut für Wirtschaftsforschung
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Zentralverband der Deutschen Werbewirtschaft
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Bundesstelle für Aussenhandelsinformation
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Österreichische Werbewissenschaftliche Gesellschaft
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Axel Springer Verlag, Marketing Anzeigen
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European Advertising Academy
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3
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3
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3
Institut für Personalwesen und Arbeitswissenschaft <Hamburg>
3
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3
International Chamber of Commerce
3
Munich Business School
3
Peter Lang GmbH
3
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Journal of advertising research
271
International journal of advertising : the review of marketing communications
243
International journal of advertising : the quarterly review of marketing communications
207
Journal of business research : JBR
192
Journal of advertising
188
Journal of advertising : official publication of the American Academy of Advertising
188
Journal of marketing communications
169
Marketing science
113
Journal of promotion management : JPM
93
Management science : journal of the Institute for Operations Research and the Management Sciences
86
Journal of historical research in marketing
74
Journal of marketing
74
Journal of marketing research : JMR
73
European journal of marketing : EJM
72
Journal of current issues and research in advertising : JCIRA
72
European journal of operational research : EJOR
71
Journal of retailing and consumer services
70
Journal of promotion management : innovations in planning and applied research
69
International journal of internet marketing and advertising : IJIMA
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
64
Psychology & marketing
60
Journal of current issues and research in advertising
58
NBER working paper series
57
SpringerLink / Bücher
57
Health marketing quarterly
56
Jahrbuch der Absatz- und Verbrauchsforschung
56
International journal of industrial organization
54
NBER Working Paper
49
Marketing : ZFP ; journal of research and management
46
Working paper / National Bureau of Economic Research, Inc.
43
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
42
Young consumers : insight and ideas for responsible marketers
40
Markenartikel : das Magazin für Markenführung
39
Journal of business ethics : JOBE
38
Journal of global marketing
38
Marketing letters : a journal of research in marketing
38
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Advertising theory
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
33
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41
Ist die Medienkrise zu Ende? : Status Quo im Werbemarkt
Schenk, Michael
;
Wolf, Malthe
- In:
Globale Krise der Medienwirtschaft? : Dimensionen, …
,
(pp. 35-43)
.
2004
Persistent link: https://www.econbiz.de/10002067176
Saved in:
42
Die Inhaltsrelevanz von Investitionsgüteranzeigen
Gansebohm, Bärbel
-
1979
Persistent link: https://www.econbiz.de/10000115800
Saved in:
43
Cases in advertising and promotion management
Patti, Charles H.
;
Murphy, John H.
-
1983
Persistent link: https://www.econbiz.de/10000055150
Saved in:
44
Blickverhalten und Erinnerung bei emotionaler Anzeigenwerbung
Witt, Dieter
-
1977
Persistent link: https://www.econbiz.de/10000001087
Saved in:
45
Anzeigenblätter und ihre Auswirkungen im Wettbewerb : wettbewerbs- und verfassungsrechtliche Aussagen zur kostenlosen Verteilung von Anzeigenblättern mit redaktionellen Textteil
Passauer, Michael
-
1976
Persistent link: https://www.econbiz.de/10000031122
Saved in:
46
Methods of readership research : a thesis on some of the methodological problems encountered when studying certain consumer habits and attitudes from a marketing point view
Schyberger, Bo W.
-
1965
Persistent link: https://www.econbiz.de/10000322397
Saved in:
47
Die schweizerischen Annoncen-Expeditionen
Piontek, Günter Gianni
-
1956
Persistent link: https://www.econbiz.de/10000305695
Saved in:
48
Entwicklung von Expertensystemen zur Beurteilung von Anzeigen und Beilagen in Zeitungen
Israel, Doron
-
1991
Persistent link: https://www.econbiz.de/10000846894
Saved in:
49
Selling news and advertising space : the economics of Dutch newspapers
Abbring, Jaap H.
;
Ours, Jan C. van
-
1993
Persistent link: https://www.econbiz.de/10000864842
Saved in:
50
A content analysis of children's print advertising, 1948 - 1974
Jenkins, William D.
-
1976
Persistent link: https://www.econbiz.de/10000733739
Saved in:
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